Marketing & Sales Management

Thanks to the highest quality of the professional training in terms of teaching content and practical orientation, the study programs have been internationally accredited by the International Advertising Association (IAA) with “IAA Approved” since 2016.

Bachelor’s graduates slip smoothly into their careers as marketing all-rounders in a digitized consumer society, while Master’s graduates are trained to become managers of tomorrow. They shape their careers in areas such as:

• Digital marketing and sales management
• Brand management and product management
• Customer relationship management
• Direct and dialog marketing
• Sales management, area management and (key) account management
• Market and social research
• Management consulting or consulting in an advertising agency

We are Austria’s leading University of Applied Sciences for Management & Communication and teach the social and methodical skills required to meet the challenges of the future. Therefore, the curricula are continuously adapted to stay at the cutting edge of the discipline. The focus is on digitalization, future communication & advertising.

Particular emphasis is placed on in-depth professional training in the field of sales. For example, our students achieve sales excellence by means of biometric sales coaching, an innovative procedure that enables deeper insights into the course of a conversation by measuring emotions with the help of our Web Analytics Lab.

FH-Prof.ⁱⁿ Mag.^a Dr.ⁱⁿ Sieglinde Martin is the Head of the Marketing & Sales Management Study Programs.

* Parts of the lectures are taught in English language.