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The tourism industry is dynamic, global and characterized by constant change. This makes it all the more important for international companies such as TUI to continuously develop and promote a culture of lifelong learning. As part of an exciting practical project, students on the Master's program in Organizational & Human Resources Development took a close look at the tourism company… […]Read more on Case study: How TUI is becoming a learning organization

“Imagine you can invest 100 million euros in real estate!” […]Read more on What to do with 100 million euros? An exciting practical project on real estate investment strategies

Students of the Master's program in Marketing and Sales Management developed tailor-made customer loyalty programs for Austria's home center group number one. […]Read more on Innovative, digital loyalty program for a young target group in a business field project with the XXXLutz Group

Vienna faces the challenge of maintaining its high quality of life in the face of climate change and the need for sustainable resource management. Students of the Master's program in Executive Management developed innovative solutions for real-life case studies as part of the ‘International Sustainability Project’ course in cooperation with Urban Innovation Vienna - the Climate & Innovation Agency of… […]Read more on Innovations for a Sustainable Future of Vienna’s citizens

Digitalization is changing controlling. Business analytics enables more efficient processes and data-supported decisions. But what does this mean for the role of controllers? A recent study by the Competence Center for Business Controlling & Accounting at FHWien der WKW shows which skills will be in demand in the future. […]Read more on Business Analytics in controlling: New requirements for specialists

The Bachelor's and Master's programs in Marketing & Sales Management prepare students for the new era of AI. […]Read more on More than just digital: Artificial intelligence in the Marketing & Sales degree programs at FHWien der WKW

Students of the Master's program in Communication Management developed innovative communication strategies to reactivate donors and strengthen their loyalty. […]Read more on Strategies for sustainable donor retention in a business field project with UNICEF Austria

Students of the Bachelor's program in Corporate Communication learn professional (online) staging in their very first semester. […]Read more on Performance skills and staging in the Bachelor’s program Corporate Communication

On January 17, 2025, the final event of the “Shaping Urban Futures” initiative took place as part of the European Forum Alpbach (EFA) in Vienna. The event marked the culmination of a three-year project cycle and celebrated the successes of EFA 24, which was dedicated to promoting sustainable urban development. […]Read more on Cities as drivers of innovation: Anna-Vera Deinhammer leads the Shaping Urban Futures Closing Event of EFA2024

Students of the Master's program in Marketing & Sales Management have developed digital concepts that make everyday care more efficient and easier. […]Read more on Innovative digitalization solution for day-to-day care for the Red Cross of Lower Austria