Part 4 I How to Become a Growth Hacker?
Growth hacking is no longer a buzzword. Considering the ever-growing start-up scene, more and more professionals who really know their stuff are in demand. We present the ideal profile of a Growth Hacker. […]Read more on Part 4 I How to Become a Growth Hacker?
Part 3 I Which Channels to Use in Growth Hacking
In this article, we talk about the relationship between content, channels and Growth Hacking methods. It turns out that a good portion of creativity is mandatory! […]Read more on Part 3 I Which Channels to Use in Growth Hacking
Part 2 I Growth Hacking is (not) a science
In the second part of the series, we will take a closer look at what growth hacking actually is from a strategic perspective as well as in terms of implementation, how corresponding teams look like, and what "test, test, test" has to do with it. […]Read more on Part 2 I Growth Hacking is (not) a science
Part 1 I Growth Hacking: Large Growth at a Small Price
Start-ups have the potential to conquer the market with innovative offers. What is missing, however, is the right marketing budget. In order to be attractive to investors, growth is needed with the lowest possible budget. The answer is Growth Hacking. […]Read more on Part 1 I Growth Hacking: Large Growth at a Small Price
Blurring boundaries and questions of ethics in Public Relations
Corporate publishing and the growing commercialization of journalism are challenging the communications industry. A clear separation and adherence to ethical codes of conduct should protect users from manipulation. This is monitored by the PR Ethics Council, which has appointed senior researcher Uta Rußmann as a new council member. […]Read more on Blurring boundaries and questions of ethics in Public Relations
Digital Marketing Concepts Inspire Audience at “Digital Impact Night”
Six companies and only 12 minutes time for the perfect pitch – this was the challenge faced by the Bachelor's students from the Corporate Communication and Marketing & Sales study programs at the "Digital Impact Night". […]Read more on Digital Marketing Concepts Inspire Audience at “Digital Impact Night”
Business Field Project with WEMOVE RUNNING STORE: Get your shoes and start running!
Getting young customers excited about running as a healthy leisure activity and bringing them into the running store was the goal of the students from the Bachelor’s program in Corporate Communication in the Business Field Project with WEMOVE RUNNING STORE. […]Read more on Business Field Project with WEMOVE RUNNING STORE: Get your shoes and start running!
New horizons with TikTok, Spotify and Clubhouse in the business field project with Österreichische Bundesbahnen (ÖBB)
How TikTok, Spotify or Clubhouse can be used for effective and professional corporate communications was demonstrated by the Bachelor’s students of FHWien der WKW’s English Corporate Communication cohort in a business field project with Österreichische Bundesbahnen (ÖBB). […]Read more on New horizons with TikTok, Spotify and Clubhouse in the business field project with Österreichische Bundesbahnen (ÖBB)
Digital Impact Night on May 18, 2021: Vote live for your winning team!
Only 12 minutes time for the perfect pitch: This is the challenge our students from the Bachelor’s programs in Corporate Communication and Marketing & Sales are facing. Vote live for the winning team on May 18, 2021! […]Read more on Digital Impact Night on May 18, 2021: Vote live for your winning team!
Solution talent as innovation driver and courage for more Possibilism
Univ. Prof. Dr. Markus Hengstschläger, renowned geneticist and head of Academia Superior – Institute for Futures Studies, explained in his keynote speech for the Communication Management Study Progams of FHWien der WKW how to promote solution talent and why Possibilists can better drive innovation. […]Read more on Solution talent as innovation driver and courage for more Possibilism