Part 4 I Google Ads in practice
The fourth part of our Search Marketing series deals with search engine advertising (SEA), the "paid" search engine marketing with a focus on Google Ads. We explain how they work and that special attention must be paid to the so-called Quality Score. […]Read more on Part 4 I Google Ads in practice
AMA Conference 2021: Brand perception between globality and locality
David Bourdin from the Competence Center for Marketing presented his study on brand perception, published in the Journal of Business Research, at the AMA Conference 2021 in Taormina, Sicily. […]Read more on AMA Conference 2021: Brand perception between globality and locality
Part 3 I Search Optimization Tools
In the third part of our Search Marketing Series we present selected Search Optimization Tools, how they can simplify SEO processes and which KPIs should be considered. […]Read more on Part 3 I Search Optimization Tools
Part 2 I On- and Offpage Optimization in Search Marketing
What needs to be done so that search engines understand a page correctly and display it for corresponding search queries? In our second part, we explain the basics of search engine optimization and how you can implement the basics without much programming effort yourself. […]Read more on Part 2 I On- and Offpage Optimization in Search Marketing
Website analysis using the Web Analytics Lab in a business field project with BUWOG Group GmbH
In a business field project with BUWOG Group GmbH, students of the Master's program in Marketing & Sales Management analyze gaze patterns using the Web Analytics Lab. […]Read more on Website analysis using the Web Analytics Lab in a business field project with BUWOG Group GmbH
Part 1 I How do search engines actually work?
In the first part of our series on search marketing, we explain how search engines work, how much Google personalizes the results and present alternatives. […]Read more on Part 1 I How do search engines actually work?
Digital Adventure for an interactive visitor experience in a business field project with Schönbrunn Zoo
Strategies for the optimal linking of online and offline measures, an interactive customer journey and more awareness for species conservation were developed by the Bachelor’s students from the Marketing & Sales study program in a business field project with Schönbrunn Zoo. […]Read more on Digital Adventure for an interactive visitor experience in a business field project with Schönbrunn Zoo
Between poker face and emotions: Emotional intelligence in sales conversations can be learned!
At FHWien der WKW a special kind of sales training is offered: Biometric Sales Coaching. The scientific article about this innovative didactic method has now been published in the Journal of Selling. […]Read more on Between poker face and emotions: Emotional intelligence in sales conversations can be learned!
Semester abroad in Vlissingen/Netherlands – Experience report
Our student Katrin Rother (BA Marketing & Sales) is currently spending the last weeks of her semester abroad in the Netherlands at the HZ University of Applied Sciences in Vlissingen. She has enjoyed the five months in the "Stad aan Zee" (City by the Sea) to the fullest and would like to recommend Vlissingen as a semester abroad destination to… […]Read more on Semester abroad in Vlissingen/Netherlands – Experience report
New strategies for the international roof segment in a business field project with Wienerberger AG
In the business field project with Wienerberger AG, students of the Master's program in Marketing & Sales Management developed concepts for communication and sales promotion of roofing accessories in the international roof segment. […]Read more on New strategies for the international roof segment in a business field project with Wienerberger AG