David Bourdin presents research findings on the influence of accents on customer participation in France
David Bourdin from the Department of Communication at FHWien der WKW presented his latest research findings to an international audience of researchers at the “French-Austrian-German Workshop on Consumer Behavior”. The sixth edition of the “French-Austrian-German Workshop on Consumer Behavior” was hosted by the Université de Lorraine in Nancy (France) from November 21 to 22, 2019. […]Read more on David Bourdin presents research findings on the influence of accents on customer participation in France
David Bourdin as a guest lecturer in Brno
David Bourdin from the Department of Communication gave a guest lecture at Mendel University in Brno, Czech Republic. David Bourdin, MSc (Teaching & Research Associate at the Competence Center for Marketing) represented the Department of Communication at the International Week (October 14 to 18, 2019) of Mendel University in Brno. The university, founded in 1919, […]Read more on David Bourdin as a guest lecturer in Brno
Corporate Social Responsibility in Marketing & Sales Teaching
Being a member of PRME, FHWien der WKW has committed itself to the Principles for Responsible Management Education, as have the Marketing & Sales Management study programs. Marketing & Sales’ students are encouraged by their lecturers to deal with topics such as sustainability and Corporate Social Responsibility (CSR). Therefore, the Bachelor’s thesis “The problem of […]Read more on Corporate Social Responsibility in Marketing & Sales Teaching
Department of Communication (DoC) at the 20th AoIR and the 4th YCC-Symposium in Brisbane
Over 400 delegates from 35 countries attended the internationally renowned 20th Annual Conference of the Association of Internet Research (AoIR) in October in Brisbane (Australia). Uta Rußmann presented her first thoughts and findings of a project she is conducting together with Andreas Hess on trust, digitalization, media use and young people in Austria. At the […]Read more on Department of Communication (DoC) at the 20th AoIR and the 4th YCC-Symposium in Brisbane
edcom Thesis Competition 2018–19: Awards for Bachelor’s and Master’s Theses
Our graduates Viktoria Weigelhofer (BA Corporate Communication) and Patrizia Muschett (MA Marketing & Sales Management) took the excellent 2nd place for their theses in the edcom Thesis Competition 2018-19. The awards were handed over by Sieglinde Martin, Head of Department of Communication, at FHWien der WKW. Congratulations! The two graduates dealt intensively with the topic […]Read more on edcom Thesis Competition 2018–19: Awards for Bachelor’s and Master’s Theses
Ilona Pezenka and David Bourdin present their research at the EMAC Regional Conference in Saint Petersburg
Ilona Pezenka and David Bourdin from the Department of Communication at FHWien der WKW presented their empirical research findings at Saint Petersburg State University of Economics. The 10th Regional Conference of the European Marketing Academy (EMAC) was hosted by the reputable Saint Petersburg State University of Economics in Russia from September 25 to 27, 2019. […]Read more on Ilona Pezenka and David Bourdin present their research at the EMAC Regional Conference in Saint Petersburg
Streaming Platforms, Mobile and addressable TV – ProSiebenSat.1 PULS 4 @FHWien der WKW
On September 3, 2019 FHWien der WKW welcomed guest speakers from ProSiebenSat.1 PULS 4. Students of the MSc “Digital Communication and Marketing” and the Master’s programs “Marketing & Sales Management” and “Communication Management” from the 3rd semester were introduced to the topic of “digital products”, i.e. streaming platforms, mobile and addressable TV. The speakers Fabian […]Read more on Streaming Platforms, Mobile and addressable TV – ProSiebenSat.1 PULS 4 @FHWien der WKW
Sales Teaching: Biometric Coaching in Sales Negotiations
Marina Prem, Academic Coordinator for Sales & CRM, presented the use of emotion measurements using the Web Analytics Lab and related coaching in her sales teaching at the 13th GSSI Conference in Panama in June. […]Read more on Sales Teaching: Biometric Coaching in Sales Negotiations
CSR measures and personality traits
“Working for the greater good” was the motto of the Eawop Congress (European Association for Work & Organizational Psychology) which was held May 29th – June 1st in Turin. More than 2.000 attendees from 60 countries participated in the renowned congress. […]Read more on CSR measures and personality traits
Department of Communication at the 69th ICA 2019 in Washington D.C.
Over 3500 communication scientists took part in the internationally renowned 69th Conference of the International Communication Association (ICA) in Washington D.C. at the end of May. Senior Researcher Uta Russmann presented her research on the underrepresentation of Austrian women politicians in the media in the presentation on “Almost invisible: Female politicians’ increasing underrepresentation in campaign […]Read more on Department of Communication at the 69th ICA 2019 in Washington D.C.