News

Great news from the Vienna Management Academy: the graduation ceremony for our MSc Digital Communication and Marketing program took place in a festive atmosphere at the end of January. […]Read more on Congratulations to our MSc Digital Communication & Marketing graduates!

The final presentations of the taster seminar “Content Innovation with AI: ChatGPT, Midjourney & Co” of the MA (CE) Digital Communication & Marketing took place at the end of January. A total of 8 teams faced the jury, consisting of experts from the innovation agency The Ventury and the Head of Program, Gerald Janous. Over […]Read more on Successful final presentations at the ‘Content innovation with AI’ taster seminar

Last week marked the final session of our taster seminar "Corporate Chatbots with ChatGPT." […]Read more on That’s a wrap! Our taster seminar has come to an end.

In October 2021, the legal framework for continuing education studies was decisively changed. After a two-year conversion phase for existing continuing education studies, these provisions will now come into force for the first time in autumn 2023. Thus, academic degrees such as BA (CE), MPr and EMBA will increasingly be found in the study programs offered by Austrian higher education… […]Read more on New opportunities for those interested in continuing education due to changes in the Universities of Applied Sciences Act

On April 13, 2023  the taster seminar of the continuing education program MSc Digital Communication & Marketing started with almost 40 participants. During six evenings our lecturer Julian Koßmann from TheVentury gives exciting insights into artificial intelligence chatbots. During the first session, the brainstorming for GPT-based chatbots was already on the agenda. The participants gathered […]Read more on Taster seminar “Corporate Chatbots with ChatGPT” – Prototyping in action!

The demand for experts in the digital field is rising sharply. Companies are intensively looking for employees who bring a combination of IT and marketing knowledge. The unique Master’s program MSc Digital Communication & Marketing creates precisely this interdisciplinary competence. By Gerald Janous, Head of Program MSc Digital Communication & Marketing […]Read more on Push your career in digital marketing with IT expertise

The Master’s program MSc Digital Communication and Marketing enables the unique combination of two fields that are traditionally divided between two professional groups: Here the marketing experts and there the IT professionals. We merge these two sides like a medal into one golden unit! By Gerald Janous, Head of Program MSc Digital Communication and Marketing […]Read more on IT-business combination – for future winners in digital marketing

4 semesters explained in 5 minutes, or: How communication and marketing experts add IT expertise to their skills and thus increase their market value. A Q&A guide. […]Read more on MSc Digital Communication and Marketing – the unique IT combination

Academic further education alongside your job? That requires a great deal of willpower and stamina. But the advantages are obvious and soon even possible to recognize in the bank account. We summarize the findings of a study and pack them into a short plea for lifelong learning. […]Read more on Lifelong learning – from “having to” to “wanting to”

In January and February 2022, the trial seminar "Content Prototyping" took place as part of the MSc Digital Communication & Marketing continuing education program. […]Read more on Trial seminar „Content Prototyping“