Content creation, video studio and AI: insights into contemporary PR work
Participants in the Excellence Club at FHWien der WKW gained exclusive insights into content production as well as modern PR and communications work at an communications agency. […]Read more on Content creation, video studio and AI: insights into contemporary PR work
An Excellent Workshop for the Right Tone
How do I actually sound – and how do I want to sound? Language and voice are deeply personal. They shape how we are perceived and make every appearance unique. Under the guidance of media trainer Sylvia Reim, members of the Excellence Club explored their individual voices and learned how breathing, posture and expression work together to create presence and… […]Read more on An Excellent Workshop for the Right Tone
Graduate of FHWien der WKW’s Excellence Club receives Alfred Gerardi Memorial Award for master’s thesis
At the scientific congress of the German Dialogue Marketing Association, Selina Wölflingseder was awarded the prestigious Young Talent Award for the GSA region for her master's thesis. […]Read more on Graduate of FHWien der WKW’s Excellence Club receives Alfred Gerardi Memorial Award for master’s thesis
FHWien der WKW Honors First Class of new Excellence Club
On September 9, FHWien der WKW ceremoniously honored the first cohort of its newly established Excellence Club, founded in 2024. Twelve particularly dedicated students from the study areas of Communication Management, Journalism & Media Management, and Marketing & Sales Management received their certificates on September 9, 2025. With the Excellence Club, the university recognizes outstanding achievements and supports talents on… […]Read more on FHWien der WKW Honors First Class of new Excellence Club
Fresh marketing concepts for Fewa and Silan in a business field project with Henkel
In the summer semester of 2025, students in the Bachelor's program in Marketing & Sales developed targeted marketing solutions for Fewa and Silan. […]Read more on Fresh marketing concepts for Fewa and Silan in a business field project with Henkel
Marketing skills in the age of AI
Senior Researcher Ilona Pezenka explains which skills marketers will actually need in the future in the new Springer anthology on the digital economy: The new rules of the game for companies. […]Read more on Marketing skills in the age of AI
AI tutors help students acquire scientific skills
Our research team of the City of Vienna-funded bridging course project showcased how AI can support students in academic research at the International Conference on Learning in Granada. […]Read more on AI tutors help students acquire scientific skills
How time-related sustainability claims affect purchasing decisions
Senior Researcher David Bourdin presented his study on number-based sustainability communication at the World Marketing Congress of the Academy of Marketing Science in Dijon. […]Read more on How time-related sustainability claims affect purchasing decisions
From the billboard to the mindset: out-of-home concepts for Gewista
How out-of-home (OOH) advertising remains relevant in a digital media world is demonstrated by students of the Bachelor's program in Marketing & Sales in a business field project with Gewista. […]Read more on From the billboard to the mindset: out-of-home concepts for Gewista
Tourism Destination Image and Service Staff Stereotypes at EMAC 2025
At EMAC 2025, researchers from FHWien der WKW showcased how microblog data can shed light on tourism destination images – and why service staff working abroad are often viewed more critically by compatriot tourists. […]Read more on Tourism Destination Image and Service Staff Stereotypes at EMAC 2025