Awards for Master’s theses at the edcom Graduation Competition 2024/25
Rebecca Kubatsch was awarded second place and Bettina Gatterer third place at this year's edcom Graduation Competition for their outstanding Master's theses. […]Read more on Awards for Master’s theses at the edcom Graduation Competition 2024/25
Shape the future – volunteer campaign in the business field project with T.I.W.
In the winter semester 2024-25, students of the Bachelor's program in Marketing & Sales developed an innovative concept for recruiting voluntary mentors for disadvantaged young people. […]Read more on Shape the future – volunteer campaign in the business field project with T.I.W.
Innovative, digital loyalty program for a young target group in a business field project with the XXXLutz Group
Students of the Master's program in Marketing and Sales Management developed tailor-made customer loyalty programs for Austria's home center group number one. […]Read more on Innovative, digital loyalty program for a young target group in a business field project with the XXXLutz Group
More than just digital: Artificial intelligence in the Marketing & Sales degree programs at FHWien der WKW
The Bachelor's and Master's programs in Marketing & Sales Management prepare students for the new era of AI. […]Read more on More than just digital: Artificial intelligence in the Marketing & Sales degree programs at FHWien der WKW
Innovative digitalization solution for day-to-day care for the Red Cross of Lower Austria
Students of the Master's program in Marketing & Sales Management have developed digital concepts that make everyday care more efficient and easier. […]Read more on Innovative digitalization solution for day-to-day care for the Red Cross of Lower Austria
Sales growth with heart and brain – Alumni Talk with Alexandra Vetrovsky-Brychta
Alexandra Vetrovsky-Brychta explained why a growth mindset is needed throughout the entire team in order to achieve sustainable growth. […]Read more on Sales growth with heart and brain – Alumni Talk with Alexandra Vetrovsky-Brychta
Emotion measurement in human-machine interaction
In their current study, researchers Ilona Pezenka and David Dobrowsky from FHWien der WKW are investigating which content in conversations with chatbots can lead to certain emotions in humans. […]Read more on Emotion measurement in human-machine interaction
Sports sponsorship with impact
On November 25, marketing experts, scientists and sports personalities came together for the exciting cooperation event with Marketing Club Österreich at Generali Arena. […]Read more on Sports sponsorship with impact
Augmented World Expo 2024: Perspectives for XR in tourism
Larissa Neuburger, Teaching & Research Associate at FHWien der WKW, shared her experiences in XR in tourism as an expert in a panel discussion at one of the world's most important conferences in Extended Reality. […]Read more on Augmented World Expo 2024: Perspectives for XR in tourism
Making commitment visible: New Excellence Club promotes outstanding students
With the “Excellence Club” in the field of communication, FHWien der WKW launches a new excellence program to promote outstanding students and to make their commitment visible. The club is intended as a special recognition for those who stand out for their high motivation and exceptional achievements in their studies. […]Read more on Making commitment visible: New Excellence Club promotes outstanding students