Augmented World Expo 2024: Perspectives for XR in tourism
Larissa Neuburger, Teaching & Research Associate at FHWien der WKW, shared her experiences in XR in tourism as an expert in a panel discussion at one of the world's most important conferences in Extended Reality. […]Read more on Augmented World Expo 2024: Perspectives for XR in tourism
“Emotional chatbots” create trust
Ilona Pezenka, Gerald Janous and David Dobrowsky from the Department of Communication, together with Lili Aunimo from the Haaga-Helia University of Applied Sciences in Helsinki, studied the emotionality of chatbots. Their results show that chatbots with emotional elements are perceived as more trustworthy and can improve interactive human-machine communication. […]Read more on “Emotional chatbots” create trust
How customers perceive accents of service staff on holiday
David Bourdin, Senior Researcher in the Department of Communication at FHWien der WKW, presented his latest findings on stereotypical perceptions of service personnel with accents at the "La Londe International Research Conference in Service Management". […]Read more on How customers perceive accents of service staff on holiday
Best Paper Award for master’s thesis on the perception of sustainability aspects in packaging
A study based on a master's thesis on the influence of sustainability aspects on product perception was honoured twice with the AMTP Best Paper Award. […]Read more on Best Paper Award for master’s thesis on the perception of sustainability aspects in packaging
The role of emotion in nature-based tourism commercials
Senior Researcher Ilona Pezenka investigates emotional reactions to video elements by using Facial Expression Analysis (FEA) via the Web Analytics Lab from FHWien der WKW. […]Read more on The role of emotion in nature-based tourism commercials
Tourism advertising between AI and cultural background
Ilona Pezenka, Senior Researcher at the Department of Communication at FHWien der WKW, presented recent research results on the relevance of cultural background in tourism advertising videos at the international ENTER conference. The annual conference of the International Federation for Information Technology and Travel and Tourism (IFITT) took place in Izmir (Turkey) in January 2023. […]Read more on Tourism advertising between AI and cultural background
What actually counts in sustainability features at online stores
At the EMAC conference, David Bourdin and Ilona Pezenka presented an eye tracking study based on a master's thesis that examines the impact of sustainability features in online fashion stores on perceived product sustainability. […]Read more on What actually counts in sustainability features at online stores
How customers love brands
Customers can develop very personal relationships with brands. Senior Researcher David Bourdin has now developed a robust scale that can be used across countries and studies to measure these customer-brand relationship norms. […]Read more on How customers love brands
Study on cultural stereotypes in services improves staff training
Negative foreign accents evoke cultural stereotypes in customers. However, targeted personal training can increase customer satisfaction. […]Read more on Study on cultural stereotypes in services improves staff training
Keeping better track of “digital breadcrumbs” along tourist paths
Ilona Pezenka from the Marketing & Sales Management Study Programs at FHWien der WKW presented a social media analysis of the Montafon tourism region in Johannesburg, South Africa. […]Read more on Keeping better track of “digital breadcrumbs” along tourist paths