Young media users’ trust in public service news programs
In ORF's latest Public Value Report, Gisela Reiter of the Department of Communication (DoC) - side by side with political expert Peter Filzmaier - sheds light on the question "Why can I trust ORF news?" and focusses on the role of ORF as a reliable source of information for young people. […]Read more on Young media users’ trust in public service news programs
Study presentation on media use and trust among young people in Austria and Finland
The results show the importance of traditional journalistic values and a high level of media literacy in relation to tabloid reporting and social media. Nevertheless, the challenge for public service media is to build long-term trust among young users in their own media offerings. […]Read more on Study presentation on media use and trust among young people in Austria and Finland
A forum for applied science
In line with the conference motto "Let's apply science!", several researchers from FHWien der WKW presented current findings on the application of artificial intelligence, sustainable innovations and digital transformations as well as business founders at the FH Research Forum 2024 in April. […]Read more on A forum for applied science
The complexity of trust in journalism
At the end of March, Gisela Reiter from the Department of Communication presented the results of an Austrian-Finnish study at the international conference #YouthMediaLife 2024 at the University of Vienna. […]Read more on The complexity of trust in journalism
“Falling apart at the seams”
Marian Adolf, Andreas Hess and Gisela Reiter from the Department of Communication at FHWien der WKW presented "Measures for the re-integration of an eroding communication culture" at the annual conference of the German Communication Association (DGPuK) in Erfurt. […]Read more on “Falling apart at the seams”
When PR pretends to be journalism
Gisela Reiter, researcher at FHWien der WKW, spoke at the renowned "Future of Journalism" conference in Cardiff, Wales, about ethical challenges in communication practice. […]Read more on When PR pretends to be journalism
Awarded orientation and guidance in uncertain times
Gisela Reiter, researcher at FHWien der WKW, received a prestigious science award for a recent study on ethical challenges in communication practice. […]Read more on Awarded orientation and guidance in uncertain times
Study presentation on blurring boundaries in public communication
Public relations, journalism, marketing and advertising are increasingly overlapping, often leading to ethical conflicts in everyday communication practice. The research project "Blurring Boundaries. Ethical Challenges in Communication Practice" aims to identify possible coping strategies. Gisela Reiter, Teaching & Research Associate, presented the results of the study at the Austrian Communication Day 2023. […]Read more on Study presentation on blurring boundaries in public communication
Applied research connects business and society
Researchers at FHWien der WKW presented current findings on sustainable business, journalism & social media and the transformation of family businesses at the Research Forum 2023. […]Read more on Applied research connects business and society
Media Usage in Times of Crisis
Gisela Reiter (Teaching & Research Associate at FHWien der WKW) presented her paper "'It was unusual to suddenly watch the national TV-newscast together, as an event.' Changes in media usage among young audiences during the first COVID-19 Lockdown in Austria" at the international ECREA 2022 conference in Aarhus / Denmark. […]Read more on Media Usage in Times of Crisis