Being a member of PRME, FHWien der WKW has committed itself to the Principles for Responsible Management Education, as have the Marketing & Sales Management study programs. Marketing & Sales’ students are encouraged by their lecturers to deal with topics such as sustainability and Corporate Social Responsibility (CSR).
Therefore, the Bachelor’s thesis “The problem of land consumption in food retailing” was presented in the study program Marketing & Sales in May 2018. The practical relevance was of central focus, as the soil consumption of the food retailing companies is seen as an increasing problem, especially in Austria: Their expansion policies are one of the biggest drivers of the “deconstruction of green fields”.