Vienna/Salzburg. FHWien der WKW members presented and discussed recent research on digitization from different disciplinary angles in three presentations and a panel.
Ilona Pezenka (Marketing & Sales Management) was the first to present a study on the perceived challenges of online targeting in the field of marketing at this year‘s FFH2018 at the university of Salzburg. Barbara Covarrubias-Venegas and Maija Worek (Human Resources Management) contributed results of a recent study on the impact on desk sharing on work commitment. Further Gisela Reiter (Journalism & Media Management) presented results of a long time survey on changing role perceptions in the field of journalism. The latter two presentations were part of a panel on digital labor co-organized by Peter Winkler (Communication Management) together with colleagues of the university of applied sciences of Upper Austria and the Ferdinand Porsche university of applied sciences.