In December 2022, the annual faculty workshop of the Microeconomics of Competitiveness (MOC) network of Harvard Business School took place in Boston. FHWien der WKW was represented by Florian Aubke (Head of Tourism & Hospitality Management Study Programs) and Clemens Löffler (Senior Researcher and MOC Coordinator at the Institute for Digital Transformation and Strategy).
For the lecturers at FHWien der WKW, this workshop is an important element for the further development and quality assurance of teaching in this field. The presented research results and use cases once again showed the broad application possibilities of the MOC network and stimulated intensive scientific exchange and discussions.
For Florian Aubke, the exchange with colleagues from the international MOC network at Harvard Business School is always inspiring. For example, the competitiveness of destinations was a central topic in the Master’s program in Urban Tourism & Visitor Economy Management. Therefore, the research results presented at the network meeting are just as relevant in the field as the work with current Harvard business cases.