Students of the Bachelor’s program in Management & Entrepreneurship were commissioned by Raiffeisen Bausparkasse to make home loan savings attractive to a young target group.
At the beginning of May, after months of intensive research, preparation and conceptualisation, the final presentations were made directly to Managing Director Hans-Christian Vallant at the Raiffeisen headquarters in the 19th district. After an analysis of the savings behaviour and the best communication channels of the young target group, the concepts for increasing the acceptance of home loan savings among young people were presented.
Coaches and lecturers Katharina Rotter and Andreas Tschiltsch accompanied the students on this practical project and, like the clients Gerald Bosch, Head of Sales Support, and Head of Sales Thomas Koch, were impressed by the diversity and innovation of the various results.
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