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Westfield Shopping City Süd (SCS) – a giant in transformation

February 7, 2024

With over 330 shops on 198,000 m² and 24.5 million visitors per year, Westfield Shopping City Süd is the largest shopping centre in Austria. In addition to around 60 restaurants, there are 10,000 free parking spaces and a wide range of entertainment on offer. But the SCS is more than just a place to shop. It is also an important… […]Read more on Westfield Shopping City Süd (SCS) – a giant in transformation

Sustainability communication: Students investigate greenwashing in corporate communications

February 6, 2024

At the SDG Day, Bachelor students from the Corporate Communication degree program presented their analyses of greenwashing in a poster presentation. The SDG Award went to a Master's thesis in the Communication Management degree program. […]Read more on Sustainability communication: Students investigate greenwashing in corporate communications

Review Online Info Day 2024

February 5, 2024
Category: Uncategorized

On February 2, 2024 numerous participants took the opportunity to find out more about the study programs, the admissions procedure and student and campus life at Austria's leading university of applied sciences for management and communication easily and conveniently from home at our Online Info Day. […]Read more on Review Online Info Day 2024

“Approaches and challenges of sustainable urban and tourism development”

February 1, 2024

Dr. Cornelia Dlabaja has been researching sustainable urban and tourism development at FHWien der WKW as an endowed chair since August 2023. In her inaugural lecture on February 22, 2024, she will present her thematic focus and research methods. It is the first professorship in Austria in the field of urban tourism. […]Read more on “Approaches and challenges of sustainable urban and tourism development”

Tourism advertising between AI and cultural background

February 1, 2024

Ilona Pezenka, Senior Researcher at the Department of Communication at FHWien der WKW, presented recent research results on the relevance of cultural background in tourism advertising videos at the international ENTER conference. The annual conference of the International Federation for Information Technology and Travel and Tourism (IFITT) took place in Izmir (Turkey) in January 2023. […]Read more on Tourism advertising between AI and cultural background

IBES Alumni Story: Daniela Mühlburger

January 31, 2024

Daniela Mühlburger, BSc MA, investigated stakeholder engagement in the context of sustainability innovations in her Master's thesis. The thesis was supervised by FH-Prof. Dr. Daniela Ortiz, Head of the Institute for Business Ethics & Sustainable Strategy (IBES) and the competence team "Change for Corporate Sustainability" (funded by MA23). In this interview, Daniela Mühlburger gives an insight into the research and… […]Read more on IBES Alumni Story: Daniela Mühlburger

Transparency and sustainability in reporting: practical project with Saubermacher AG and KPMG Austria

January 30, 2024

From the initial company analysis to the identification and assessment of criteria and the creation of a reporting form - students of the Bachelor's program in Finance, Accounting & Taxation have been working intensively on the implementation of the EU Taxonomy Regulation at Saubermacher AG. […]Read more on Transparency and sustainability in reporting: practical project with Saubermacher AG and KPMG Austria

SDG Day 2024: Green jobs, sustainability communication, climate journalism, greenwashing and sustainability trends in tourism

January 29, 2024
Category: Uncategorized

The third Sustainability Day at FHWien der WKW took place on January 25, 2024. Numerous students, lecturers and employees took the opportunity to learn more about the topics of green jobs, sustainability communication vs. greenwashing, climate journalism and sustainability trends in tourism. […]Read more on SDG Day 2024: Green jobs, sustainability communication, climate journalism, greenwashing and sustainability trends in tourism

Between algorithms and a wink: journalism for young people

January 29, 2024

How can complex topics be presented to young audiences? Students from the Content Production & Digital Media Management study program tackled this question in four practical projects. The result is online, video and audio content that is not only entertaining but also highly informative. […]Read more on Between algorithms and a wink: journalism for young people