News

Ilona Pezenka, Gerald Janous and David Dobrowsky from the Department of Communication, together with Lili Aunimo from the Haaga-Helia University of Applied Sciences in Helsinki, studied the emotionality of chatbots. Their results show that chatbots with emotional elements are perceived as more trustworthy and can improve interactive human-machine communication. […]Read more on “Emotional chatbots” create trust

During the 11th Austrian UAS Conference at the FH Wiener Neustadt, the team from the Competence Centre for Business English (CCBE) presented their teaching methods with AI and exchanged ideas with other teachers. […]Read more on Writing side-by-side with AI

WienTourismus invited endowed professor Cornelia Dlabaja and lecturer Daniela Wagner to review their Visitor Economy Strategy in the Wiener Börsensäle. Together with experts and decision-makers from the industry, they discussed possible topics that will concern both the Viennese tourism industry and the city's residents in the future. […]Read more on Discussion about the future of tourism in Vienna

In a business field project with Amundi Austria, students of the English-taught Bachelor’s program in Corporate Communication developed awareness campaigns for private pension provision with investment funds. […]Read more on Thought about private pension provision yet? Creative campaigns for Generation X and Millennials in a business field project with Amundi Austria

What does it take to drive transformative change in the building sector? Foundation Professor Anna-Vera Deinhammer formed the Austrian delegation at the Buildings and Climate Global Forum in Paris together with ÖGNI Executive Committee member and Co-Chair of the WorldGBC European Regional Network Richard Teichmann. […]Read more on Transformative ideas for the building sector

In ORF's latest Public Value Report, Gisela Reiter of the Department of Communication (DoC) - side by side with political expert Peter Filzmaier - sheds light on the question "Why can I trust ORF news?" and focusses on the role of ORF as a reliable source of information for young people. […]Read more on Young media users’ trust in public service news programs

For many of our students, starting their own business is THE goal! They learn how to do this in theory on the Bachelor's Program Management - Entrepreneurship. But what does it look like in reality? What challenges can be expected and overcome? Three alumni discussed this in a “Founders Talk”. […]Read more on How to start a business?

Opportunities for Growth: That was the theme of this year's Student Conference on Family Business & Entrepreneurship in Berlin. Eight students of the Bachelor`s program Management & Entrepreneurship traveled to Berlin with coaches Katharina Rotter and Maija Worek and took part in this international Erasmus+ Blended Intensive Program. […]Read more on Family Business: International students at conference in Berlin

In the business field project of the Master's program in Communication Management, the students from FHWien der WKW dispel the conservative image of tax consultancy and develop communication concepts to increase employer attractiveness. […]Read more on Employer branding for the tax services in a business field project with KPMG

The results show the importance of traditional journalistic values and a high level of media literacy in relation to tabloid reporting and social media. Nevertheless, the challenge for public service media is to build long-term trust among young users in their own media offerings. […]Read more on Study presentation on media use and trust among young people in Austria and Finland