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Sustainable online presenting and reasoning

January 12, 2021

Responsible Management Education is an important part of the curricula at FHWien der WKW, the Social Skills 1 module from the Bachelor's program in Corporate Communication is one example. […]Read more on Sustainable online presenting and reasoning

Can you feel the text? – A text workshop of a different kind

November 30, 2020

Elements from improvisational theater allow students from FHWien der WKW to physically experience their texts and thus promote pictorial, customer-oriented writing. […]Read more on Can you feel the text? – A text workshop of a different kind

Graduate Kosima Kovar: With Green Marketing “Forbes 30 under 30”

November 24, 2020

With her green marketing agency sgreening, Kosima Kovar supports companies in implementing the UN Sustainable Development Goals in their communications. She has recently entered into the Forbes 30 under 30 for her commitment. […]Read more on Graduate Kosima Kovar: With Green Marketing “Forbes 30 under 30”

Chatbots – The answer to (almost) every question?

October 16, 2020

In cooperation with Haaga Helia University, Helsinki, researchers and lecturers from FHWien der WKW’s Department of Communication are investigating the effect of chatbots on users from a communication science perspective. […]Read more on Chatbots – The answer to (almost) every question?

A tiny smile makes all the difference: Measuring emotions using the Web Analytics Lab

October 12, 2020

By using the latest technology the Communication Management and Marketing & Sales Management study programs at FHWien der WKW offer their students a unique opportunity to measure emotions in advertising and sales. […]Read more on A tiny smile makes all the difference: Measuring emotions using the Web Analytics Lab

Book tip: Red-hot anthology about digitalizing communication in organizations

September 24, 2020

Co-editor and Head of Department of Communication Sieglinde Martin and Master's graduates of FHWien der WKW’s study program in Communication Management answer current questions on the use of Facebook, Twitter, YouTube & Co in external corporate communications. […]Read more on Book tip: Red-hot anthology about digitalizing communication in organizations

Professional Instagram pages: What’s hot and what’s not

September 17, 2020

Uta Rußmann, Senior Researcher at FHWien der WKW, analyzes users perception of images and videos on professional Instagram pages. […]Read more on Professional Instagram pages: What’s hot and what’s not

Studying under palm trees at the University of Aruba – My experience report

July 1, 2020

Hello, my name is Carolin Oberleiter and I will soon be back at FHWien der WKW studying Corporate Communications in the fifth semester. I was lucky enough to spend the summer semester 2020 on Aruba, a small island in the Caribbean. Now that I am back, I will gladly share my experiences with you in the following article. […]Read more on Studying under palm trees at the University of Aruba – My experience report