A tiny smile makes all the difference: Measuring emotions using the Web Analytics Lab
By using the latest technology the Communication Management and Marketing & Sales Management study programs at FHWien der WKW offer their students a unique opportunity to measure emotions in advertising and sales. […]Read more on A tiny smile makes all the difference: Measuring emotions using the Web Analytics Lab
Book tip: Red-hot anthology about digitalizing communication in organizations
Co-editor and Head of Department of Communication Sieglinde Martin and Master's graduates of FHWien der WKW’s study program in Communication Management answer current questions on the use of Facebook, Twitter, YouTube & Co in external corporate communications. […]Read more on Book tip: Red-hot anthology about digitalizing communication in organizations
Professional Instagram pages: What’s hot and what’s not
Uta Rußmann, Senior Researcher at FHWien der WKW, analyzes users perception of images and videos on professional Instagram pages. […]Read more on Professional Instagram pages: What’s hot and what’s not
Two winners of the “Franz-Bogner-Wissenschaftspreis für PR 2020“
Two Master's theses from the FHWien der WKW's Study Program Communication Management were awarded. […]Read more on Two winners of the “Franz-Bogner-Wissenschaftspreis für PR 2020“
Studying under palm trees at the University of Aruba – My experience report
Hello, my name is Carolin Oberleiter and I will soon be back at FHWien der WKW studying Corporate Communications in the fifth semester. I was lucky enough to spend the summer semester 2020 on Aruba, a small island in the Caribbean. Now that I am back, I will gladly share my experiences with you in the following article. […]Read more on Studying under palm trees at the University of Aruba – My experience report
International expert Vijay Viswanathan gave an online keynote about Integrated Marketing Communications
In his online keynote, Vijay Viswanathan presented concepts and strategies for consumer experience and engagement and referred to COVID-19. […]Read more on International expert Vijay Viswanathan gave an online keynote about Integrated Marketing Communications
FNMA Magazine „Plötzlich online“
Due to the coronavirus, on March 10, 2020 all courses at FHWien der WKW were switched to distance learning. In the special edition of the FNMA magazine (Forum Neue Medien in der Lehre Austria) “Plötzlich online“ (‘Suddenly online‘) FHWien der WKW is now represented with an interesting article about distance learning. Uta Rußmann and Ilona […]Read more on FNMA Magazine „Plötzlich online“
Digital Marketing Monday – for the first time in a completely digital setting
Nine companies, nine tasks and nine minutes time: On Digital Marketing Monday, students from FHWien der WKW presented their communication and marketing concepts to an online audience. […]Read more on Digital Marketing Monday – for the first time in a completely digital setting
Check in: Digital Marketing Monday on May 11 I Online Event
This year, the special event series "Mobile Monday" is going online as "Digital Marketing Monday"! On May 11, 2020 our students will present their creative and hard-impact 360-degree concepts for digital marketing and communication measures in a virtual setting. […]Read more on Check in: Digital Marketing Monday on May 11 I Online Event
A quick “hello” from Seoul: Semester abroad in COVID-19 times
Yvonne Bolhar-Nordenkampf, a student from the English Bachelor’s program Corporate Communication at FHWien der WKW, is spending her semester abroad in Seoul despite the COVID 19 crisis. She tells us about her impressions of South Korea. […]Read more on A quick “hello” from Seoul: Semester abroad in COVID-19 times