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The senior researcher team Ilona Pezenka and David Bourdin from the Department of Communication at FHWien der WKW presented their research on empathy and emotions in sales conversations and on framing effects in sustainability communication at the AMA conference in Chania (Crete). […]Read more on AMA Global Marketing Conference 2022: “right numbers” in sustainability communication and sales study on emotions

Gisela Reiter presented findings on the impact of the corruption scandal and the advertising affair in Austria at the international Protagoras Symposium 2022 in Brussels. […]Read more on Faked surveys and the Austrian corruption scandal – Study result on the credibility of survey studies presented

Prof. Dr. Markus Scholz spoke with the German Donors' Association about the political responsibility of companies and categorizes this new phenomenon based on current examples. […]Read more on Change in the corporate socio-political positioning – Interview with Markus Scholz.

In early June, the Institute for Digital Transformation & Strategy (IDS) at FHWien der WKW presented the study "Fit for the Future? How companies can master the digital transformation". The study was developed within the framework of the Microeconomics of Competitiveness (MoC) Endowed Chair, which was funded by the Vienna Chamber of Commerce (WKW), and presented to an interested audience… […]Read more on How can SMEs become “Fit for the Future”?

From May 5-7, 2022, the Institute for Business Ethics & Sustainable Strategy (IBES) of FHWien der WKW invited leading global business ethicists from North America and Europe to Vienna to discuss the topic: “Revisiting the Political Responsibility of Business”. […]Read more on Rethinking Political Responsibility of Business A review of the 11th Trans-Atlantic Business Ethics Conference (TABEC).

In permanent crisis mode, how do we react to events that can be interpreted in amazingly different ways through Fake News? On May 10, 2022, political scientist Mag. Natascha Strobl discussed this question with the two business ethicists Prof. Thomas Beschorner and FH-Prof. Markus Scholz. Dr. Daniela Ortiz moderated the event, hosted by the Institute for Business Ethics and Sustainable… […]Read more on “Understand, Mediate, Defend” A wrap-up of the panel discussion “Society & Emotion: What do we learn from current crises?”

Dr. Clemens Löffler from the Institute for Digital Transformation and Strategy (IDS) at FHWien der WKW shows why "good news" can be expensive for companies and - loosely based on Paul Watzlawick - you cannot "not inform" in added value chains. […]Read more on What effects does digitalization have on supply chain communication?

The Institute for Digital Transformation & Strategy (IDS) at FHWien der WKW is increasingly focusing on the question of how companies - especially SMEs - can master digital change. […]Read more on How can digital transformation succeed in small and medium-sized enterprises (SMEs)?

The Institute for Business Ethics & Sustainable Strategy (IBES) at FHWien der WKW will host a high-level conference on “Revisiting the Political Responsibility of Business” in Vienna from May 5-7, 2022. […]Read more on 11th Trans-Atlantic Business Ethics Conference (TABEC)

Many decisions in everyday life are based on numerical information. Larger numbers subjectively suggest a higher value. David Bourdin, Senior Researcher at FHWien der WKW, looks into why an objectively lower chance of winning is often preferred. […]Read more on Ratio bias: probability of 9:100 instead of 1:10 preferred