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Generation Z: Finding and retaining digital talents

April 8, 2022

On March 28, 2022, the City of Vienna Competence Team for the Digitalization of Communication of FHWien der WKW provided insights into Generation Z's expectations of the working environment at a joint event with the Austrian Marketing Association (MCÖ). […]Read more on Generation Z: Finding and retaining digital talents

Marketing ethics international: David Bourdin as guest lecturer in Portugal

April 6, 2022

Senior Researcher David Bourdin from the Department of Communication at FHWien of WKW gave guest lectures on marketing ethics in Lisbon and Porto as part of the International Week at Universidade Europeia. […]Read more on Marketing ethics international: David Bourdin as guest lecturer in Portugal

Pushing Climate Neutrality in Businesses: Interview with Prof. Jonatan Pinkse

March 29, 2022

Business activity is a major source of global carbon emissions. But how can we push businesses to deliver on the climate neutral (net-zero) agenda when their bottom line is at stake? That is what we asked Prof. Jonatan Pinkse in an interview with radio station Radio Radieschen. Last Thursday we had the pleasure to welcome […]Read more on Pushing Climate Neutrality in Businesses: Interview with Prof. Jonatan Pinkse

FHWien der WKW is looking for executives for the Industry Panel 2022

March 29, 2022

The Industry Panel “The Future of Production in Austria” of TU Wien is a regular and methodical representation of the status quo and the future expectations of domestic industry. The topics addressed include automation, digitalization, assistance systems and Industry 4.0 in the environment of assembly and production. With the platform “Made in Austria – Production […]Read more on FHWien der WKW is looking for executives for the Industry Panel 2022

Digital assistance systems have not yet moved into the labs

March 17, 2022

A side effect of the digital transformation within work environments is a flood of available information. Triggered by the multiple forms of digital communication and mobile devices, many working people complain about “too much” information from which relevant data has to be filtered. This disrupts the efficiency of work processes, the creativity of employees and […]Read more on Digital assistance systems have not yet moved into the labs

Risky Political Commitment of Corporations in the Case of War: an op-ed article by Markus Scholz in Wirtschaftswoche

March 8, 2022

Tesla founder Elon Musk supports Ukraine with his satellite internet. He is acting politically. Morally, that may be right. But his actions are not legitimate. It is furthermore extremely dangerous. In his op-de article in the newspaper Wirtschaftswoche, Prof. Dr. Markus Scholz, Head of Institute for Business Ethics and Sustainable Strategy (IBES), analyzes the support […]Read more on Risky Political Commitment of Corporations in the Case of War: an op-ed article by Markus Scholz in Wirtschaftswoche

Companies in the area of tension between sporting events and ethical issues: Markus Scholz on the 2022 World Cup in Doha

March 7, 2022

The 2022 World Cup in Doha will follow the Winter Olympics in Beijing. Once again, human rights are at stake. Is the red card for Qatar and consorts indicated? The business ethicist FH Prof. Dr. Markus Scholz thinks: Yes. Standard Forschung Spezial spoke with Prof. Dr. Markus Scholz, Head of Institute for Business Ethics & […]Read more on Companies in the area of tension between sporting events and ethical issues: Markus Scholz on the 2022 World Cup in Doha

Call for Papers for conference cooperation PROTAGORAS Symposium 2022

February 16, 2022

The symposium will take place from June 8-9, 2022 in Brussels and will focus on "Pools as a Means of Political Legitimation". Questions about the credibility of surveys, the political staging of survey results and also the effect of transnational survey results, such as the Eurobarometer, will be dealt with. […]Read more on Call for Papers for conference cooperation PROTAGORAS Symposium 2022