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On November 16, 2021, the first workshop for corporate partners of the Josef Ressel Center for Collective Action and Responsible Partnerships (JR Center CARe), organized by the Institute for Business Ethics and Sustaianble Stategy at FHWien der WKW, took place. On board were the City of Vienna competence team Change for Corporate Sustainability (TransformS) as […]Read more on We CARe – The Corporate Partner Workshop for Strategic Sustainability Management

In order to make pharmaceutical logistics more efficient, secure and sustainable in the future, start-ups led by IDS met last week for the kick-off of the FFG COIN project "DigiPharmaLogNet" at FHWien der WKW. […]Read more on Kick-off for IDS project on the digitalization of pharmaceutical logistics

In addition to the presentation of the study results, experts gave current insights into Industry 4.0 and offered perspectives on production networks of the future. As a cooperation partner, FHWien der WKW was also represented by the WebAnalyticsLab. […]Read more on Good Atmosphere and Exciting Findings at the “Made in Austria+” Industry Forum

Gisela Reiter from the Department of Communication presented the results of her study on the information behaviour of young target groups before elections at this year's RIPE@2021 conference and was a guest at the ORF DialogForum in the Radiokulturhaus. […]Read more on International conference and ORF DialogForum on Public Service Media (PSM)

David Bourdin from the Competence Center for Marketing presented his study on brand perception, published in the Journal of Business Research, at the AMA Conference 2021 in Taormina, Sicily. […]Read more on AMA Conference 2021: Brand perception between globality and locality

On October 15, 2021, the cooperational study of the Institute for Digital Transformation and Strategy (IDS) at FHWien der WKW with the TU Wien will be presented and first results are already available. […]Read more on Digital Transformation and Institute Cooperation with the TU Wien

The Institute for Business Ethics and Sustainable Strategy invites to the public lecture series with prominent guests. The climate crisis and last but not least the Covid-19 pandemic underline the urgency for a transformation of the socio-economic framework of our social life. With the lecture series “Responsible Management Lectures” we would like to initiate an […]Read more on Lecture Series Responsible Management Lectures October 2021

While others are packing their suitcases, our students at the Bachelor's program Digital Business Kurt Drexler, Therese Lemmerer, Florian Mörth and Petra Hopfgartner are developing a toolbox of customizable methods to support small- and medium-sized companies in their digital transformation processes. […]Read more on Digital transformation process: a toolbox for SMEs

At FHWien der WKW a special kind of sales training is offered: Biometric Sales Coaching. The scientific article about this innovative didactic method has now been published in the Journal of Selling. […]Read more on Between poker face and emotions: Emotional intelligence in sales conversations can be learned!

Corporate publishing and the growing commercialization of journalism are challenging the communications industry. A clear separation and adherence to ethical codes of conduct should protect users from manipulation. This is monitored by the PR Ethics Council, which has appointed senior researcher Uta Rußmann as a new council member. […]Read more on Blurring boundaries and questions of ethics in Public Relations