News

Gisela Reiter from the Department of Communication presented the results of her study on the information behaviour of young target groups before elections at this year's RIPE@2021 conference and was a guest at the ORF DialogForum in the Radiokulturhaus. […]Read more on International conference and ORF DialogForum on Public Service Media (PSM)

David Bourdin from the Competence Center for Marketing presented his study on brand perception, published in the Journal of Business Research, at the AMA Conference 2021 in Taormina, Sicily. […]Read more on AMA Conference 2021: Brand perception between globality and locality

On October 15, 2021, the cooperational study of the Institute for Digital Transformation and Strategy (IDS) at FHWien der WKW with the TU Wien will be presented and first results are already available. […]Read more on Digital Transformation and Institute Cooperation with the TU Wien

The Institute for Business Ethics and Sustainable Strategy invites to the public lecture series with prominent guests. The climate crisis and last but not least the Covid-19 pandemic underline the urgency for a transformation of the socio-economic framework of our social life. With the lecture series “Responsible Management Lectures” we would like to initiate an […]Read more on Lecture Series Responsible Management Lectures October 2021

While others are packing their suitcases, our students at the Bachelor's program Digital Business Kurt Drexler, Therese Lemmerer, Florian Mörth and Petra Hopfgartner are developing a toolbox of customizable methods to support small- and medium-sized companies in their digital transformation processes. […]Read more on Digital transformation process: a toolbox for SMEs

At FHWien der WKW a special kind of sales training is offered: Biometric Sales Coaching. The scientific article about this innovative didactic method has now been published in the Journal of Selling. […]Read more on Between poker face and emotions: Emotional intelligence in sales conversations can be learned!

Corporate publishing and the growing commercialization of journalism are challenging the communications industry. A clear separation and adherence to ethical codes of conduct should protect users from manipulation. This is monitored by the PR Ethics Council, which has appointed senior researcher Uta Rußmann as a new council member. […]Read more on Blurring boundaries and questions of ethics in Public Relations

Within the framework of a research project, colleagues from the two study programs Tourism & Hospitality Management and Human Resources & Organization dedicated themselves to the future of Human Resources Management in the hotel industry. The central question was: how to deal with the shortage of skilled workers in the hotel industry. A topic which […]Read more on Shortage of skilled workers in the hotel industry: How to succeed in the mammoth task “War for talents”?

The Institute for Business Ethics and Sustainable Strategy (IBES) regularly organizes internal research colloquia to promote and strengthen scientific discourse at FHWien der WKW. Current research work by scientists at FHWien der WKW and other research institutions is presented. Original journal articles, book and conference papers, etc. are presented and discussed regardless of their stage. […]Read more on Research Colloquium: Impact of the COVID-19 Pandemic on Tourism in Austria

On April 7 and 8, 2021, the 14th Research Forum of Austrian Universities of Applied Sciences took place. The program of the conference organized by FHWien der WKW included inspiring panels, stimulating discussions and interesting poster presentations on sustainability. After the words of welcome by Raimund Ribitsch (President of the Austrian Association of Universities of […]Read more on Research Forum 2021: “Shaping the future responsibly!”