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At the it&t business Future Talk, Ann-Christine Schulz from the Institute for Digital Transformation and Strategy (IDS) discussed the topic with other leading digital experts from science and business. […]Read more on Strategy and added value of digital transformation

With the Bachelor's program in Digital Business you will become a sought-after specialist for the digital transformation - even without previous IT knowledge. […]Read more on Digital transformation as a career springboard

The sociologist and cultural scientist will conduct research on sustainable and resilient location and tourism development. The professorship is the first in Austria in the field of urban tourism and is sponsored by the Vienna Chamber of Commerce (WKW). […]Read more on Cornelia Dlabaja Appointed Endowed Chair for Sustainable Urban Tourism

In his talk at the World Congress of Sociology in Melbourne (Australia), Marian Adolf, Senior Researcher at the Department of Communication at FHWien der WKW, addressed today's disinformation crisis. […]Read more on I know what I think I know

You'll soon have the "Swiss army knife for digital transformation" in your pocket, even without any previous IT knowledge! And the (professional) world is at your feet. […]Read more on BA Digital Business – managing the intersection between IT & business

Customers can develop very personal relationships with brands. Senior Researcher David Bourdin has now developed a robust scale that can be used across countries and studies to measure these customer-brand relationship norms. […]Read more on How customers love brands

In the business field project with Siemens Energy Austria, students from the master's program in Communication Management developed modern communication concepts for employer branding in the summer semester 2023. […]Read more on High voltage for employer branding at Siemens Energy Austria

Gisela Reiter, researcher at FHWien der WKW, received a prestigious science award for a recent study on ethical challenges in communication practice. […]Read more on Awarded orientation and guidance in uncertain times

Wroclaw, Poland was the venue for the second project week of this year's ISMJ - International School of Multimedia Journalism. Over the course of three days, participants from four countries gained insights into climate journalism in Poland and Ukraine and produced their own multimedia reports on "Covering Climate Crisis". […]Read more on ISMJ: Multimedia projects on Climate Journalism in Poland and Ukraine

Negative foreign accents evoke cultural stereotypes in customers. However, targeted personal training can increase customer satisfaction. […]Read more on Study on cultural stereotypes in services improves staff training