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The final presentations of the taster seminar “Content Innovation with AI: ChatGPT, Midjourney & Co” of the MA (CE) Digital Communication & Marketing took place at the end of January. A total of 8 teams faced the jury, consisting of experts from the innovation agency The Ventury and the Head of Program, Gerald Janous. Over […]Read more on Successful final presentations at the ‘Content innovation with AI’ taster seminar

From practice to the classroom – tax consultant Alexander Stieglitz let the students of the Bachelor’s program in Finance, Accounting & Taxation work on a real, complex case on “Financial Criminal Law“. Mr Stieglitz is one of the leading experts in the field of financial criminal law in Austria and works for the international tax […]Read more on Criminal financial law in practice

The latest book by Cornelia Dlabaja, endowed Professor for Sustainable Urban & Tourism Development, is now available. In "Die Seestadt Aspern - Ein Stadtteil im Werden", she follows the development of this new Viennese neighbourhood from an ethnographic perspective. […]Read more on A scientific look at Aspern – book publication by Cornelia Dlabaja

With over 330 shops on 198,000 m² and 24.5 million visitors per year, Westfield Shopping City Süd is the largest shopping centre in Austria. In addition to around 60 restaurants, there are 10,000 free parking spaces and a wide range of entertainment on offer. But the SCS is more than just a place to shop. It is also an important… […]Read more on Westfield Shopping City Süd (SCS) – a giant in transformation

At the SDG Day, Bachelor students from the Corporate Communication degree program presented their analyses of greenwashing in a poster presentation. The SDG Award went to a Master's thesis in the Communication Management degree program. […]Read more on Sustainability communication: Students investigate greenwashing in corporate communications

Students from the Master's program in Marketing & Sales Management developed innovative strategy concepts in a practical project with HOFER KG. […]Read more on New paths for HOFER in a business field project with students from the Master’s program in Marketing & Sales Management

On February 2, 2024 numerous participants took the opportunity to find out more about the study programs, the admissions procedure and student and campus life at Austria's leading university of applied sciences for management and communication easily and conveniently from home at our Online Info Day. […]Read more on Review Online Info Day 2024

Dr. Cornelia Dlabaja has been researching sustainable urban and tourism development at FHWien der WKW as an endowed chair since August 2023. In her inaugural lecture on February 22, 2024, she will present her thematic focus and research methods. It is the first professorship in Austria in the field of urban tourism. […]Read more on “Approaches and challenges of sustainable urban and tourism development”

Ilona Pezenka, Senior Researcher at the Department of Communication at FHWien der WKW, presented recent research results on the relevance of cultural background in tourism advertising videos at the international ENTER conference. The annual conference of the International Federation for Information Technology and Travel and Tourism (IFITT) took place in Izmir (Turkey) in January 2023. […]Read more on Tourism advertising between AI and cultural background

Daniela Mühlburger, BSc MA, investigated stakeholder engagement in the context of sustainability innovations in her Master's thesis. The thesis was supervised by FH-Prof. Dr. Daniela Ortiz, Head of the Institute for Business Ethics & Sustainable Strategy (IBES) and the competence team "Change for Corporate Sustainability" (funded by MA23). In this interview, Daniela Mühlburger gives an insight into the research and… […]Read more on IBES Alumni Story: Daniela Mühlburger