Communicating responsibility in times of crisis
Co-editor and Head of Department of Communication Sieglinde Martin presents prize-winning works from the PRVA's Franz Bogner Science Award 2021. […]Read more on Communicating responsibility in times of crisis
Generation Z: Finding and retaining digital talents
On March 28, 2022, the City of Vienna Competence Team for the Digitalization of Communication of FHWien der WKW provided insights into Generation Z's expectations of the working environment at a joint event with the Austrian Marketing Association (MCÖ). […]Read more on Generation Z: Finding and retaining digital talents
Research on distance learning finds international resonance
E-assessments should be more than just an emergency solution. Jasmin Séra from the City of Vienna Competence Team for the Digitalization of Communication presented the various approaches at the EADTU I-HE Conference 2021 in Bari, Italy. […]Read more on Research on distance learning finds international resonance
Blurring boundaries and questions of ethics in Public Relations
Corporate publishing and the growing commercialization of journalism are challenging the communications industry. A clear separation and adherence to ethical codes of conduct should protect users from manipulation. This is monitored by the PR Ethics Council, which has appointed senior researcher Uta Rußmann as a new council member. […]Read more on Blurring boundaries and questions of ethics in Public Relations
Digitalization NOW! Why digital technologies are crucial for our future.
The City of Vienna Competence Team for the Digitalization of Communication presented the current trends around the topic of digitalization and the diverse study programs at FHWien der WKW. […]Read more on Digitalization NOW! Why digital technologies are crucial for our future.
Communication concepts for more sustainability in the city I Business Field Project with Smart City Wien
Students of the Bachelor's program in Corporate Communication developed concepts for sustainability communication in a business field project with Smart City Wien. […]Read more on Communication concepts for more sustainability in the city I Business Field Project with Smart City Wien
Chatbots – The answer to (almost) every question?
In cooperation with Haaga Helia University, Helsinki, researchers and lecturers from FHWien der WKW’s Department of Communication are investigating the effect of chatbots on users from a communication science perspective. […]Read more on Chatbots – The answer to (almost) every question?
A tiny smile makes all the difference: Measuring emotions using the Web Analytics Lab
By using the latest technology the Communication Management and Marketing & Sales Management study programs at FHWien der WKW offer their students a unique opportunity to measure emotions in advertising and sales. […]Read more on A tiny smile makes all the difference: Measuring emotions using the Web Analytics Lab
Book tip: Red-hot anthology about digitalizing communication in organizations
Co-editor and Head of Department of Communication Sieglinde Martin and Master's graduates of FHWien der WKW’s study program in Communication Management answer current questions on the use of Facebook, Twitter, YouTube & Co in external corporate communications. […]Read more on Book tip: Red-hot anthology about digitalizing communication in organizations
Professional Instagram pages: What’s hot and what’s not
Uta Rußmann, Senior Researcher at FHWien der WKW, analyzes users perception of images and videos on professional Instagram pages. […]Read more on Professional Instagram pages: What’s hot and what’s not