David Bourdin as guest lecturer in Northern France
Senior Researcher David Bourdin gave three guest lectures on international brand positioning and intercultural consumer behavior at the Université Catholique de Lille. […]Read more on David Bourdin as guest lecturer in Northern France
AMA Global Marketing Conference 2022: “right numbers” in sustainability communication and sales study on emotions
The senior researcher team Ilona Pezenka and David Bourdin from the Department of Communication at FHWien der WKW presented their research on empathy and emotions in sales conversations and on framing effects in sustainability communication at the AMA conference in Chania (Crete). […]Read more on AMA Global Marketing Conference 2022: “right numbers” in sustainability communication and sales study on emotions
Ratio bias: probability of 9:100 instead of 1:10 preferred
Many decisions in everyday life are based on numerical information. Larger numbers subjectively suggest a higher value. David Bourdin, Senior Researcher at FHWien der WKW, looks into why an objectively lower chance of winning is often preferred. […]Read more on Ratio bias: probability of 9:100 instead of 1:10 preferred
Together towards a sustainable and resilient future
FHWien der WKW at the 15th Research Forum for Austrian Universities of Applied Sciences […]Read more on Together towards a sustainable and resilient future
Marketing ethics international: David Bourdin as guest lecturer in Portugal
Senior Researcher David Bourdin from the Department of Communication at FHWien of WKW gave guest lectures on marketing ethics in Lisbon and Porto as part of the International Week at Universidade Europeia. […]Read more on Marketing ethics international: David Bourdin as guest lecturer in Portugal
Good Atmosphere and Exciting Findings at the “Made in Austria+” Industry Forum
In addition to the presentation of the study results, experts gave current insights into Industry 4.0 and offered perspectives on production networks of the future. As a cooperation partner, FHWien der WKW was also represented by the WebAnalyticsLab. […]Read more on Good Atmosphere and Exciting Findings at the “Made in Austria+” Industry Forum
AMA Conference 2021: Brand perception between globality and locality
David Bourdin from the Competence Center for Marketing presented his study on brand perception, published in the Journal of Business Research, at the AMA Conference 2021 in Taormina, Sicily. […]Read more on AMA Conference 2021: Brand perception between globality and locality
Between poker face and emotions: Emotional intelligence in sales conversations can be learned!
At FHWien der WKW a special kind of sales training is offered: Biometric Sales Coaching. The scientific article about this innovative didactic method has now been published in the Journal of Selling. […]Read more on Between poker face and emotions: Emotional intelligence in sales conversations can be learned!
Digitalization NOW! Why digital technologies are crucial for our future.
The City of Vienna Competence Team for the Digitalization of Communication presented the current trends around the topic of digitalization and the diverse study programs at FHWien der WKW. […]Read more on Digitalization NOW! Why digital technologies are crucial for our future.
Web Analytics Lab: Extension
From now on, researchers, teachers and students of FHWien der WKW have two fully equipped devices for Eye-Tracking, Galvanic Skin Response measurement and Face Recognition at their disposal. […]Read more on Web Analytics Lab: Extension