Markus Scholz on the new Power of the Pharmaceutical Industry: Covid-19 Vaccines and the Social Responsibility of Pharmaceutical Companies
„Preisbildung und Vergabe von Covid-19-Impfstoffen können globale und soziale Ungleichheit verfestigen“, argumentiert Wirtschaftsethiker aus Österreich in aktueller Veröffentlichung. […]Read more on Markus Scholz on the new Power of the Pharmaceutical Industry: Covid-19 Vaccines and the Social Responsibility of Pharmaceutical Companies
New lecture series “Responsible Management Lectures” successfully introduced
First round of the "Responsible Management Lectures: Ideas for Better Business" of the IBES successfully accomplished. […]Read more on New lecture series “Responsible Management Lectures” successfully introduced
Six Ways Companies Can Promote and Protect Human Rights
Prof. Dr. Markus Scholz (FHWien der WKW) published an article in MIT Solan Management Review with N. Craig Smith (INSEAD) demonstrating options companies can respond to a government’s human rights abuses. The extent to which corporations should react to human rights abuses by governments in their host and home countries has become one of the […]Read more on Six Ways Companies Can Promote and Protect Human Rights
IBES publishes new study “Sustainability Management in Austrian SMEs”
The practical study was carried out within the framework of the endowed professorship for Microeconomics of Competitiveness at the Institute for Business Ethics and Sustainable Strategy (IBES) of FHWien der WKW. The results of the project „City of Vienna Competence team for sustainable, strategic and opportunity-oriented management of SMEs“ funded by the City of Vienna […]Read more on IBES publishes new study “Sustainability Management in Austrian SMEs”
Research on Collective Action: First Josef Ressel Centre opens at FHWien der WKW
A research Centre on Collective Action and Responsible Partnerships is starting at the Institute for Business Ethics and Sustainable Strategy at the FHWien der WKW, the University of Applied Sciences for Management and Communication in Vienna. It examines what motivates companies to cooperate. […]Read more on Research on Collective Action: First Josef Ressel Centre opens at FHWien der WKW
Chatbots – The answer to (almost) every question?
In cooperation with Haaga Helia University, Helsinki, researchers and lecturers from FHWien der WKW’s Department of Communication are investigating the effect of chatbots on users from a communication science perspective. […]Read more on Chatbots – The answer to (almost) every question?
A tiny smile makes all the difference: Measuring emotions using the Web Analytics Lab
By using the latest technology the Communication Management and Marketing & Sales Management study programs at FHWien der WKW offer their students a unique opportunity to measure emotions in advertising and sales. […]Read more on A tiny smile makes all the difference: Measuring emotions using the Web Analytics Lab
Collective Action Initiatives in Response to the Digital Transformation
FH-Prof. Dr. Markus Scholz (FHWien der WKW) and Maria Riegler, MSc (FHWien der WKW) published an article in the compendium “Digital Change and Ethics”, edited by Markus Hengstschläger and the Austrian Council for Research and Technology Development. In their chapter “Responsible Innovation: Corporate Responsibility and Collective Action”, the two IBES researchers examine how Collective Action […]Read more on Collective Action Initiatives in Response to the Digital Transformation
Markus Scholz at panel discussion of Zukunft Personal & Global Peter Drucker Forum
Leadership, operations and services in times of crisis IBES Director FH-Prof. Dr. Markus Scholz (FHWien der WKW) will participate in a panel discussion on “Leadership in times of crisis” at ZP EUROPE VIRTUAL. The panel takes place in cooperation with the Global Peter Drucker Forum. Continue everyday business as far as possible and lead it […]Read more on Markus Scholz at panel discussion of Zukunft Personal & Global Peter Drucker Forum
Book tip: Red-hot anthology about digitalizing communication in organizations
Co-editor and Head of Department of Communication Sieglinde Martin and Master's graduates of FHWien der WKW’s study program in Communication Management answer current questions on the use of Facebook, Twitter, YouTube & Co in external corporate communications. […]Read more on Book tip: Red-hot anthology about digitalizing communication in organizations