Students support marketer IP Austria in the war for talents
In a businesss field project with IP Austria, the part-time students from the Bachelor's program in Corporate Communication developed concepts for an employer branding campaign. […]Read more on Students support marketer IP Austria in the war for talents
“How Unicorns Defeated the Red Queen”
Prof. Pablo Collazzo from our Competence Center for Business Controlling and Accounting was awarded the "Best Paper Award" at the MOC Conference of the renowned Harvard Business School in Boston. […]Read more on “How Unicorns Defeated the Red Queen”
The story of the “Christmas Campaign Ukraine”
It was at a chance get-together between students, ÖH, FH and study program representatives when, in discussions about the war in Ukraine, many expressed the wish to make a contribution - however small - to alleviate the hardship of the people in eastern Ukraine who were particularly affected by the war. And so the foundation was laid for the "Christmas… […]Read more on The story of the “Christmas Campaign Ukraine”
Strengthening the identity in the business field project with aspern Seestadt
The students from the Bachelor's program in Corporate Communication had the exciting task of developing a seasonal series of events for "Seestadt" (Urban Lakeside). […]Read more on Strengthening the identity in the business field project with aspern Seestadt
Innovative campaigns for new customer segments for Toyota
In a business field project with Toyota, students from the Marketing & Sales Management Master's program at FHWien der WKW developed solutions for opening up new target groups for the leasing sector. […]Read more on Innovative campaigns for new customer segments for Toyota
Understanding and naming burning issues is your thing? Then “International Sustainability Communication” has to be your next move.
Kirstie Riedl, Head of Program, about mastering tricky challenges as the content of the Master's program in International Sustainability Communication. […]Read more on Understanding and naming burning issues is your thing? Then “International Sustainability Communication” has to be your next move.
A Pit Stop for Higher Resilience
As part of the 8th Vienna Innovation Conference under the title "Surviving in Times of Change - Transformation with Innovation", Daniela Ortiz, Academic Head of the Institute for Business Ethics and Sustainable Strategy (IBES) at FHWien der WKW, discussed together with Gerlinde Macho, MP2 IT-Solutions, and Bettina Resl, Sanofi, the topic " Without Redundancy no Resilience: Is Just-in-Time Over?" […]Read more on A Pit Stop for Higher Resilience
The repertoire of digital storytelling
In the Content Production & Digital Media Management course, students learn, among other things, how to tell journalistic stories using different media for various digital channels. In the second to last semester of their studies, they refine and demonstrate their skills in the course "Multi-media practice". This year, interviews, explanatory videos, TikTok news and radio reports were created. […]Read more on The repertoire of digital storytelling
BarCamps in teaching: participation meets communication
In December 2022, the first-semester students of the Bachelor's program in Human Resource Management encountered the cooperative event format BarCamp. With great commitment and enthusiasm from all participants, they succeeded in combining the basics in communication and presentation with cooperative learning. […]Read more on BarCamps in teaching: participation meets communication
Female friends’ holiday experiences in heterotopia
Dr Xavier Matteucci, Academic Expert & Lecturer at the Tourism & Hospitality Management Study programs, published a new scientific article that explores the relationship between holiday spaces and the impact they have on females’ experiences. […]Read more on Female friends’ holiday experiences in heterotopia