A tiny smile makes all the difference: Measuring emotions using the Web Analytics Lab
By using the latest technology the Communication Management and Marketing & Sales Management study programs at FHWien der WKW offer their students a unique opportunity to measure emotions in advertising and sales. […]Read more on A tiny smile makes all the difference: Measuring emotions using the Web Analytics Lab
EMAC 2020: David Bourdin on emotions and accents in sales conversations
David Bourdin, Teaching & Research Associate at the Competence Center for Marketing of FHWien der WKW, presented current marketing and sales research projects at EMAC 2020. […]Read more on EMAC 2020: David Bourdin on emotions and accents in sales conversations
Stars for food: Online restaurant evaluations under investigation
Ilona Pezenka, Senior Researcher at FHWien der WKW and Christian Weismayer, Assistant Professor and Senior Lecturer at MODUL University, examine more than 100,000 online evaluations of TripAdvisor in their current study. […]Read more on Stars for food: Online restaurant evaluations under investigation
Emotion Tracking: Ilona Pezenka on Ö1 in the program matrix
Senior Researcher Ilona Pezenka was a guest in the Ö1 program matrix on May 29, 2020 talking about the topic of emotion tracking. She gave insights into emotion measurement using the Web Analytics Lab and explained the benefits for Marketing & Sales with respect to advertising effectiveness measurement and sales coaching. […]Read more on Emotion Tracking: Ilona Pezenka on Ö1 in the program matrix
Global business with local clichés
David Bourdin, Teaching & Research Associate at the Competence Center for Marketing at FHWien der WKW, explains in a press interview how consumers can perceive global brands. […]Read more on Global business with local clichés