How customers love brands
Customers can develop very personal relationships with brands. Senior Researcher David Bourdin has now developed a robust scale that can be used across countries and studies to measure these customer-brand relationship norms. […]Read more on How customers love brands
High voltage for employer branding at Siemens Energy Austria
In the business field project with Siemens Energy Austria, students from the master's program in Communication Management developed modern communication concepts for employer branding in the summer semester 2023. […]Read more on High voltage for employer branding at Siemens Energy Austria
Awarded orientation and guidance in uncertain times
Gisela Reiter, researcher at FHWien der WKW, received a prestigious science award for a recent study on ethical challenges in communication practice. […]Read more on Awarded orientation and guidance in uncertain times
ISMJ: Multimedia projects on Climate Journalism in Poland and Ukraine
Wroclaw, Poland was the venue for the second project week of this year's ISMJ - International School of Multimedia Journalism. Over the course of three days, participants from four countries gained insights into climate journalism in Poland and Ukraine and produced their own multimedia reports on "Covering Climate Crisis". […]Read more on ISMJ: Multimedia projects on Climate Journalism in Poland and Ukraine
Study on cultural stereotypes in services improves staff training
Negative foreign accents evoke cultural stereotypes in customers. However, targeted personal training can increase customer satisfaction. […]Read more on Study on cultural stereotypes in services improves staff training
Chatbots become emotional
At the Business & Entrepreneurial Economics (BEE) Conference in early June, David Dobrowsky, Head of the Bachelor's program in Corporate Communication, presented the results of a study on the impact of emotionalized language on the perceived credibility of chatbots. […]Read more on Chatbots become emotional
Putting luxury travel to the test: Greenpeace private jet campaign case study
A new digital case study about the current Greenpeace private jet campaign teaches students of FHWien der WKW sustainability communication from a practice-oriented view of non-profit organizations. […]Read more on Putting luxury travel to the test: Greenpeace private jet campaign case study
Field trips: Tourism students in Podersdorf, Kitzbühel and at Lake Traunsee
Students in the second semester of the Bachelor's program in Tourism & Hospitality Management were able to put what they had learned into practice during their "Project Management" course. After planning, research and organization at FHWien der WKW, students went directly into the implementation and to visits of tourist highlights in Burgenland, Tyrol and the Salzkammergut. […]Read more on Field trips: Tourism students in Podersdorf, Kitzbühel and at Lake Traunsee
Endowed Professorship for Sustainable Real Estate Development at FHWien der WKW
Anna-Vera Deinhammer has been researching and teaching at the Real Estate Management study programs since June 1. Her professorship was endowed by TPA Steuerberatung GmbH, BUWOG Group GmbH and LENIKUS Immobilien GmbH. […]Read more on Endowed Professorship for Sustainable Real Estate Development at FHWien der WKW
How meaningful is AI in teaching and exams?
At a presentation by our Competence Center for Business English at the 56th IATEFL Annual Conference in Harrogate, UK, the results and findings of an action-based research project with students and teachers from two undergraduate programs were presented. […]Read more on How meaningful is AI in teaching and exams?