International Network Meeting at Harvard Business School
In December 2022, the annual faculty workshop of the Microeconomics of Competitiveness (MOC) network of Harvard Business School took place in Boston. FHWien der WKW was represented by Florian Aubke (Head of Tourism & Hospitality Management Study Programs) and Clemens Löffler (Senior Researcher and MOC Coordinator at the Institute for Digital Transformation and Strategy). For […]Read more on International Network Meeting at Harvard Business School
Exchange of experience and collaboration in the course International Human Resource Management with students from all over the world
The International Human Resource Management course, which was attended by around 25 students from all over the world, became a particularly perspective-rich course in the winter semester of 2022/2023. The focus was on the exchange of experience and knowledge as well as collaborative working and learning. […]Read more on Exchange of experience and collaboration in the course International Human Resource Management with students from all over the world
Money makes the world go green!
An in-depth look at how the EU Action Plan, the Green Deal, and the financial system in particular are designed to make the economy and our environment greener and more sustainable. And what you get out of it. (Spoilers: jobs, jobs, jobs!). […]Read more on Money makes the world go green!
„Green Finance“ Wants You!
How "Sustainable Finance" evolved from a sustainability fig leaf to the most effective lever the EU has. And what you can do for a better world and for a sustainable (!) career. THE TIME IS NOW! […]Read more on „Green Finance“ Wants You!
Push your career in digital marketing with IT expertise
The demand for experts in the digital field is rising sharply. Companies are intensively looking for employees who bring a combination of IT and marketing knowledge. The unique Master’s program MSc Digital Communication & Marketing creates precisely this interdisciplinary competence. By Gerald Janous, Head of Program MSc Digital Communication & Marketing […]Read more on Push your career in digital marketing with IT expertise
Do you have what it takes to be a changemaker? Then become a professional in “sustainability communication”!
Kirstie Riedl, Head of Program, on the career prospects of graduates of the Master's program in International Sustainability Communication. […]Read more on Do you have what it takes to be a changemaker? Then become a professional in “sustainability communication”!
Researching the image of Singapore with the drawing technique
Xavier Matteucci from the Tourism & Hospitality Management Study programs published a new scientific article that presents the use of an arts-based method to research the image of Singapore. […]Read more on Researching the image of Singapore with the drawing technique
CCBE team lesson plan published as book chapter by Routledge
FHWien der WKW’s Competence Center for Business English (CCBE) is very proud to announce its first contribution to a Routledge teaching resource book. […]Read more on CCBE team lesson plan published as book chapter by Routledge
IT-business combination – for future winners in digital marketing
The Master’s program MSc Digital Communication and Marketing enables the unique combination of two fields that are traditionally divided between two professional groups: Here the marketing experts and there the IT professionals. We merge these two sides like a medal into one golden unit! By Gerald Janous, Head of Program MSc Digital Communication and Marketing […]Read more on IT-business combination – for future winners in digital marketing
Strategies for SMEs in times of digitalization
In the current issue of KMU Magazin, Ann-Christine Schulz and Sebastian Eschenbach (FHWien der WKW) - together with Anne Busch (FH Wiener Neustadt) - explore the strategic challenges facing small and medium-sized enterprises (SMEs) as a result of digitization. They also show which strategic options are available for SMEs. […]Read more on Strategies for SMEs in times of digitalization