Case Study of FHWien der WKW in the new Kotler Essentials of Modern Marketing
On January 30, 2025, the book presentation of Kotler's Essentials of Modern Marketing took place with marketing insights and networking at FHWien der WKW. […]Read more on Case Study of FHWien der WKW in the new Kotler Essentials of Modern Marketing
SDG Day 2025: Examining Sustainability Communication
The Communication Management study programs presented their critical examination of greenwashing in corporate communications at the SDG Day 2025. […]Read more on SDG Day 2025: Examining Sustainability Communication
Business field project with the Austrian Disability Council: campaigns for more inclusion
Students of the Bachelor's program in Corporate Communication developed concepts to strengthen the positioning of the Austrian Disability Council (ÖBR) in federal politics. […]Read more on Business field project with the Austrian Disability Council: campaigns for more inclusion
Master’s students pitch for victory in the Ad Venture Competition
In the edcom competition, students from the Master's program in Communication Management are working in international teams to design a new marketing strategy for an English tea brand. […]Read more on Master’s students pitch for victory in the Ad Venture Competition
Sustainability Challenge with Pitch for the Ban Ki-moon Centre for Global Citizens
Corporate Communication students developed creative ideas to promote the Ban Ki-moon Centre for Global Citizens’ (BKMC) Green Jobs course. […]Read more on Sustainability Challenge with Pitch for the Ban Ki-moon Centre for Global Citizens
Cross-university cooperation at edcom meeting
The edcom meeting in December with Leyla Tavernaro-Haidarian as representative of FHWien der WKW was all about promoting international exchange through cross-university projects. […]Read more on Cross-university cooperation at edcom meeting
Emotion measurement in human-machine interaction
In their current study, researchers Ilona Pezenka and David Dobrowsky from FHWien der WKW are investigating which content in conversations with chatbots can lead to certain emotions in humans. […]Read more on Emotion measurement in human-machine interaction
Ministry appreciation award for graduate of FHWien der WKW
Katharina Raab received the appreciation award for her Master's thesis and her outstanding achievements in the Master's program in Communication Management. […]Read more on Ministry appreciation award for graduate of FHWien der WKW
Sports sponsorship with impact
On November 25, marketing experts, scientists and sports personalities came together for the exciting cooperation event with Marketing Club Österreich at Generali Arena. […]Read more on Sports sponsorship with impact
Augmented World Expo 2024: Perspectives for XR in tourism
Larissa Neuburger, Teaching & Research Associate at FHWien der WKW, shared her experiences in XR in tourism as an expert in a panel discussion at one of the world's most important conferences in Extended Reality. […]Read more on Augmented World Expo 2024: Perspectives for XR in tourism