Ratio bias: probability of 9:100 instead of 1:10 preferred
Many decisions in everyday life are based on numerical information. Larger numbers subjectively suggest a higher value. David Bourdin, Senior Researcher at FHWien der WKW, looks into why an objectively lower chance of winning is often preferred. […]Read more on Ratio bias: probability of 9:100 instead of 1:10 preferred
Together towards a sustainable and resilient future
FHWien der WKW at the 15th Research Forum for Austrian Universities of Applied Sciences […]Read more on Together towards a sustainable and resilient future
Marketing ethics international: David Bourdin as guest lecturer in Portugal
Senior Researcher David Bourdin from the Department of Communication at FHWien of WKW gave guest lectures on marketing ethics in Lisbon and Porto as part of the International Week at Universidade Europeia. […]Read more on Marketing ethics international: David Bourdin as guest lecturer in Portugal
Strategic Leadership in the Master’s program in Marketing & Sales Management
Future marketing and sales managers need a broad strategic education. In the Master's program in Marketing & Sales Management, the focus is therefore on strategy development as well as planning and controlling with suitable digital tools. […]Read more on Strategic Leadership in the Master’s program in Marketing & Sales Management
Leadership training in the Master’s Program in Marketing & Sales Management
Leadership training in the Master's program in Marketing & Sales Management focuses on negotiating confidently as a manager, solving conflicts and being able to properly accompany internationalization and change processes. […]Read more on Leadership training in the Master’s Program in Marketing & Sales Management
Website optimization using Web Analytics Lab in a business field project with BUWOG
For the optimal marketing of three prestigious Viennese properties of BUWOG, the students from the Master's program in Marketing & Sales Management took a close look at the website using the Web Analytics Lab. […]Read more on Website optimization using Web Analytics Lab in a business field project with BUWOG
Sustainable Development Goals and Social Skills perfectly combined
In the Social Skills 1 lecture, students from the Bachelor’s Program in Corporate Communication create awareness of selected Sustainable Development Goals using an unusual and innovative presentation format. […]Read more on Sustainable Development Goals and Social Skills perfectly combined
International lectures: Digital marketing and intercultural consumer behavior for French partner university
The Department of Communication was represented at the International Days of the Institut Supérieur de Communication et Publicité (ISCOM) with three guest lectures on international marketing and digital marketing. […]Read more on International lectures: Digital marketing and intercultural consumer behavior for French partner university
How to Manage your Key Accounts in Fin-Tech Industry
Why is managing Key Accounts similar to dancing the Viennese Waltz? This question is answered by Vice President – Client Engagement Executive Jayesh Controllu, in his keynote for FHWien der WKW. […]Read more on How to Manage your Key Accounts in Fin-Tech Industry
Good Atmosphere and Exciting Findings at the “Made in Austria+” Industry Forum
In addition to the presentation of the study results, experts gave current insights into Industry 4.0 and offered perspectives on production networks of the future. As a cooperation partner, FHWien der WKW was also represented by the WebAnalyticsLab. […]Read more on Good Atmosphere and Exciting Findings at the “Made in Austria+” Industry Forum