Successfully addressing target groups with social media recruiting
In an interactive guest lecture, digital recruitment strategist Davorin Barudzija explains to our students in the Master’s program Organizational & Human Resources Development how to create job ads on social media platforms and which tricks can be used to reach the target audience more easily. […]Read more on Successfully addressing target groups with social media recruiting
Kick-off for IDS project on the digitalization of pharmaceutical logistics
In order to make pharmaceutical logistics more efficient, secure and sustainable in the future, start-ups led by IDS met last week for the kick-off of the FFG COIN project "DigiPharmaLogNet" at FHWien der WKW. […]Read more on Kick-off for IDS project on the digitalization of pharmaceutical logistics
You weren’t born to just pay bills and die
On October 20, the participants of the Alumni Talk went on a journey to their personal purpose together with speaker Heidi Hauer. Heidi Hauer graduated from the FHWien der WKW in Marketing & Sales. Her career path has taken her across various industries and countries, always remaining true to her heart’s passion, communication. Did you […]Read more on You weren’t born to just pay bills and die
FHWien 360 Video Challenge 2021: The winners
This year we once again organized our FHWien 360 Video Challenge, where our students and graduates could upload their videos on the topic categories “FHLife”, “My study program” and “Fun” on our video platform FHWien 360 and win great Apple prizes from Renewd. Seven students and graduates have submitted their videos this year and an […]Read more on FHWien 360 Video Challenge 2021: The winners
Good Atmosphere and Exciting Findings at the “Made in Austria+” Industry Forum
In addition to the presentation of the study results, experts gave current insights into Industry 4.0 and offered perspectives on production networks of the future. As a cooperation partner, FHWien der WKW was also represented by the WebAnalyticsLab. […]Read more on Good Atmosphere and Exciting Findings at the “Made in Austria+” Industry Forum
International conference and ORF DialogForum on Public Service Media (PSM)
Gisela Reiter from the Department of Communication presented the results of her study on the information behaviour of young target groups before elections at this year's RIPE@2021 conference and was a guest at the ORF DialogForum in the Radiokulturhaus. […]Read more on International conference and ORF DialogForum on Public Service Media (PSM)
Part 4 I Google Ads in practice
The fourth part of our Search Marketing series deals with search engine advertising (SEA), the "paid" search engine marketing with a focus on Google Ads. We explain how they work and that special attention must be paid to the so-called Quality Score. […]Read more on Part 4 I Google Ads in practice
AMA Conference 2021: Brand perception between globality and locality
David Bourdin from the Competence Center for Marketing presented his study on brand perception, published in the Journal of Business Research, at the AMA Conference 2021 in Taormina, Sicily. […]Read more on AMA Conference 2021: Brand perception between globality and locality
Digital Transformation and Institute Cooperation with the TU Wien
On October 15, 2021, the cooperational study of the Institute for Digital Transformation and Strategy (IDS) at FHWien der WKW with the TU Wien will be presented and first results are already available. […]Read more on Digital Transformation and Institute Cooperation with the TU Wien
Part 3 I Search Optimization Tools
In the third part of our Search Marketing Series we present selected Search Optimization Tools, how they can simplify SEO processes and which KPIs should be considered. […]Read more on Part 3 I Search Optimization Tools