News

While others are packing their suitcases, our students at the Bachelor's program Digital Business Kurt Drexler, Therese Lemmerer, Florian Mörth and Petra Hopfgartner are developing a toolbox of customizable methods to support small- and medium-sized companies in their digital transformation processes. […]Read more on Digital transformation process: a toolbox for SMEs

At FHWien der WKW a special kind of sales training is offered: Biometric Sales Coaching. The scientific article about this innovative didactic method has now been published in the Journal of Selling. […]Read more on Between poker face and emotions: Emotional intelligence in sales conversations can be learned!

Burgenland combines nature, sports, culinary and cultural tourism and has been a popular holiday destination in Austria for a long time. This year the wide range of tourism in the region not only attracted the usual tourists, but also the Bachelor's students from the Tourism & Hospitality Management study programs. The theme of the two-day excursion revolved around the subject… […]Read more on Unmistakable and full of wonder – Lake Neusiedl region

How can virtual collaboration succeed across different time zones and cultures? Bachelor’s students presented ideas to project initiator Christian Hauer and other representatives from T-Systems as part of this year's HR practical project. […]Read more on Spatially separated, but virtually united? New impulses for virtual collaboration in international teams

The Austrian Economic Chamber (Wirtschaftskammer Wien) is one of Austria’s largest education providers and focuses on business-oriented, hands-on teaching and learning. However, this also means creating optimal local conditions and providing an infrastructure for the future so that you can benefit from an intellectual environment that encourages you to perform at your best. To make […]Read more on Reconstruction and expansion at campus Währinger Gürtel

Our student Katrin Rother (BA Marketing & Sales) is currently spending the last weeks of her semester abroad in the Netherlands at the HZ University of Applied Sciences in Vlissingen. She has enjoyed the five months in the "Stad aan Zee" (City by the Sea) to the fullest and would like to recommend Vlissingen as a semester abroad destination to… […]Read more on Semester abroad in Vlissingen/Netherlands – Experience report

In the business field project with Wienerberger AG, students of the Master's program in Marketing & Sales Management developed concepts for communication and sales promotion of roofing accessories in the international roof segment. […]Read more on New strategies for the international roof segment in a business field project with Wienerberger AG

Corporate publishing and the growing commercialization of journalism are challenging the communications industry. A clear separation and adherence to ethical codes of conduct should protect users from manipulation. This is monitored by the PR Ethics Council, which has appointed senior researcher Uta Rußmann as a new council member. […]Read more on Blurring boundaries and questions of ethics in Public Relations

70 students from 2 universities developed sustainability analyses for 15 countries and regions. In non Covid times, we always undertake international study trips with our Master’s students in the sub-modules “International Destination Studies” in order to get a professional insight into developments on site. When it became clear that another wave of infections would make […]Read more on Virtual teamwork for more sustainability in tourism

Within the framework of a research project, colleagues from the two study programs Tourism & Hospitality Management and Human Resources & Organization dedicated themselves to the future of Human Resources Management in the hotel industry. The central question was: how to deal with the shortage of skilled workers in the hotel industry. A topic which […]Read more on Shortage of skilled workers in the hotel industry: How to succeed in the mammoth task “War for talents”?