Tourism & Hospitality Management: Theory meets practice
THM specializations remain practice-oriented in the 2021 summer semester The restrictions surrounding COVID-19 also made the summer semester of 2021 exciting once again for our specializations. In addition to theoretical input, the focus of these courses is on direct exchange with the industry. Our lecturers were innovative against all odds and organized numerous alternative insights […]Read more on Tourism & Hospitality Management: Theory meets practice
“Leading means discovering yourself.”
16 tourism executives give authentic insights into their everyday professional life Every year we offer our Master’s students intensive dialogues with leaders from the tourism industry. This semester we are honored by the participation of managing directors of these companies: Petra Stolba (Österreich Werbung) Norbert Kettner (Wien Tourismus) Michaela Reitterer (ÖHV, Boutique Hotel Stadthalle) Lisa […]Read more on “Leading means discovering yourself.”
Digital Marketing Concepts Inspire Audience at “Digital Impact Night”
Six companies and only 12 minutes time for the perfect pitch – this was the challenge faced by the Bachelor's students from the Corporate Communication and Marketing & Sales study programs at the "Digital Impact Night". […]Read more on Digital Marketing Concepts Inspire Audience at “Digital Impact Night”
Business Field Project with WEMOVE RUNNING STORE: Get your shoes and start running!
Getting young customers excited about running as a healthy leisure activity and bringing them into the running store was the goal of the students from the Bachelor’s program in Corporate Communication in the Business Field Project with WEMOVE RUNNING STORE. […]Read more on Business Field Project with WEMOVE RUNNING STORE: Get your shoes and start running!
“We are always happy to lose customers.”
Insights into the labor market of the future with the deputy manager of AMS Lower Austria. On May 26, we said “Welcome to Alumni Talk!” for the last time this semester. Around 40 students, alumni and staff at FHWien der WKW came together to learn more about the labor market of the future from Michaela […]Read more on “We are always happy to lose customers.”
We offer a trainee position at TheVentury & a MSc scholarship
Digital communications, digital marketing and growth marketing are among the most exciting fields of work today. But how can you get started in this IT-oriented environment if you have a Bachelor’s degree in business administration, communications or social sciences without an IT focus? That’s why we’re offering a great combination package in cooperation with the […]Read more on We offer a trainee position at TheVentury & a MSc scholarship
Data journalism – core competencies for future journalists
Researching, analysing and socially classifying data is an important task for journalists. The significance of data journalism in journalism education was the topic of this year's "Teachers Conference 2021" of the European Journalism Training Association (EJTA). Regula Blocher represented FHWien der WKW with a presentation on her teaching activities. […]Read more on Data journalism – core competencies for future journalists
New horizons with TikTok, Spotify and Clubhouse in the business field project with Österreichische Bundesbahnen (ÖBB)
How TikTok, Spotify or Clubhouse can be used for effective and professional corporate communications was demonstrated by the Bachelor’s students of FHWien der WKW’s English Corporate Communication cohort in a business field project with Österreichische Bundesbahnen (ÖBB). […]Read more on New horizons with TikTok, Spotify and Clubhouse in the business field project with Österreichische Bundesbahnen (ÖBB)
Hyperpersonalization and the end of cookies as of 2022
David Dobrowsky, Head of Competence Center for Marketing at FHWien der WKW, on the opportunities for personalized advertising through advancing digital transformation and how data protection and users are putting a stop to it. […]Read more on Hyperpersonalization and the end of cookies as of 2022
Route-to-Market: The last mile to the customer
On May 18 2021, around 45 interested students and alumni gathered with experts from Coca-Cola HBC Austria in the Zoom meeting room. In the introduction, Martin Rabitsch, Talent Acquisition & Identification Manager, showed the diversity of the Coca-Cola company and informed the participants about the various opportunities to start a career with the company. Afterwards, […]Read more on Route-to-Market: The last mile to the customer