Digital Marketing Concepts Inspire Audience at “Digital Impact Night”
Six companies and only 12 minutes time for the perfect pitch – this was the challenge faced by the Bachelor's students from the Corporate Communication and Marketing & Sales study programs at the "Digital Impact Night". […]Read more on Digital Marketing Concepts Inspire Audience at “Digital Impact Night”
Digital Impact Night on May 18, 2021: Vote live for your winning team!
Only 12 minutes time for the perfect pitch: This is the challenge our students from the Bachelor’s programs in Corporate Communication and Marketing & Sales are facing. Vote live for the winning team on May 18, 2021! […]Read more on Digital Impact Night on May 18, 2021: Vote live for your winning team!
“WE ARE Global Citizens” – Coaching on UN Sustainable Goals (SDG) for Dutch students
During the International Week of the Dutch Fontys University of Applied Sciences, David Bourdin from FHWien der WKW presented his research work and supported students to develop concepts for the implementation of the SDGs in selected communities. […]Read more on “WE ARE Global Citizens” – Coaching on UN Sustainable Goals (SDG) for Dutch students
Digitalization NOW! Why digital technologies are crucial for our future.
The City of Vienna Competence Team for the Digitalization of Communication presented the current trends around the topic of digitalization and the diverse study programs at FHWien der WKW. […]Read more on Digitalization NOW! Why digital technologies are crucial for our future.
Web Analytics Lab: Extension
From now on, researchers, teachers and students of FHWien der WKW have two fully equipped devices for Eye-Tracking, Galvanic Skin Response measurement and Face Recognition at their disposal. […]Read more on Web Analytics Lab: Extension
Energy and mobility concept for the future in the business field project with Mitsubishi
Students from the Master’s program in Marketing & Sales Management at FHWien der WKW developed a strategy concept for the Mitsubishi DENDO DRIVE HOUSE. […]Read more on Energy and mobility concept for the future in the business field project with Mitsubishi
Sales Excellence proven at the European Sales Competition (ESC) 2020!
Our semi-finalists and coaches report on sales coaching and their experience with the European Sales Competition 2020. […]Read more on Sales Excellence proven at the European Sales Competition (ESC) 2020!
More hygiene, less turnover? – How hand washing can influence the pharmaceutical industry
Christian Graf, Sales Director Austria at ratiopharm Arzneimittel Vertriebs-GmbH, on sales control, customer relationship management, digital marketing and how COVID-19 influences the pharmaceutical industry. […]Read more on More hygiene, less turnover? – How hand washing can influence the pharmaceutical industry
Chatbots – The answer to (almost) every question?
In cooperation with Haaga Helia University, Helsinki, researchers and lecturers from FHWien der WKW’s Department of Communication are investigating the effect of chatbots on users from a communication science perspective. […]Read more on Chatbots – The answer to (almost) every question?
A tiny smile makes all the difference: Measuring emotions using the Web Analytics Lab
By using the latest technology the Communication Management and Marketing & Sales Management study programs at FHWien der WKW offer their students a unique opportunity to measure emotions in advertising and sales. […]Read more on A tiny smile makes all the difference: Measuring emotions using the Web Analytics Lab