News

In the Social Skills 1 lecture, students from the Bachelor’s Program in Corporate Communication create awareness of selected Sustainable Development Goals using an unusual and innovative presentation format. […]Read more on Sustainable Development Goals and Social Skills perfectly combined

"You have to travel to learn." is an old saying by Mark Twain that can be applied to this year's practice project: A cooperation with the tour operator TUI Austria enriched the (method) suitcase of the Master students with numerous employer branding insights. […]Read more on A practical project, a tour operator and a suitcase full of insights

Exciting and up to date: On November 24, 2021 the students of the Bachelor's program in Finance, Accounting and Taxation learned all news in the field of tax industry, on the subject of input tax deduction from experts at first hand. […]Read more on Safe steering through the tax jungle! Current issues of input tax deduction in sales tax law

Prof. Dr. Markus Scholz, will give a lecture in the course of the event series “Olympia und Propaganda” on January 17, 2022 at 19:30. His lecture is entitled “Olympic Games from the perspective of business ethics”. The upcoming 2022 Winter Olympics will be held in China. The aim of this online event series is to […]Read more on Markus Scholz in POLITICO and as speaker on the topic “Olympic Games & Business Ethics”

How marketing communication can be perfectly combined with the Sustainable Development Goals (SDG) in lectures is demonstrated by the case study on the project "Children's Rights School", which was created in cooperation with UNICEF. […]Read more on Communication concepts for the UNICEF project “Children’s Rights School”

In a guest commentary in the daily newspaper Der Standard Markus Scholz, Head of our Institute for Business Ethics & Sustainable Strategy (IBES), and Thomas Beschorner from the University of St.Gallen write about German and Austrian companies that act as”corporate citizens” in favor of vaccination. You can read the article here. […]Read more on When Companies are Political

Digital transformation is one among the greatest challenges for companies in all sectors. This also affects the many small and medium-sized enterprises (SMEs) that shape Vienna as a business location. They are forced to leave old paths and integrate digital innovations into their organizations. However, not all companies find these changes easy. The research project […]Read more on How can companies find the balance between efficiency and innovation?

On November 20, 2021, the International School of Multimedia Journalism (ISMJ) held a project day on the topic of "Digitalisation of the Working World". In addition to exciting insights into the international joint program, the participants learned about current tools in multimedia journalism and implemented their first small multimedia projects. […]Read more on New ways in multimedia journalism education: Transnational online project day on digitalisation of the world of work

The Department of Communication was represented at the International Days of the Institut Supérieur de Communication et Publicité (ISCOM) with three guest lectures on international marketing and digital marketing. […]Read more on International lectures: Digital marketing and intercultural consumer behavior for French partner university

Corporate responsibility to defend human rights: Analyses and strategies Companies are regularly confronted with human rights violations. Although the protection of human rights has historically been primarily the responsibility of governments, companies also have a responsibility as so-called corporate citizens. Prof. Dr. Markus Scholz (Head of the Institute for Business Ethics and Sustainable Strategy at […]Read more on Does Your Business Need a Human Rights Strategy?