Emotion Tracking: Ilona Pezenka on Ö1 in the program matrix
Senior Researcher Ilona Pezenka was a guest in the Ö1 program matrix on May 29, 2020 talking about the topic of emotion tracking. She gave insights into emotion measurement using the Web Analytics Lab and explained the benefits for Marketing & Sales with respect to advertising effectiveness measurement and sales coaching. […]Read more on Emotion Tracking: Ilona Pezenka on Ö1 in the program matrix
HR project: “Transformation process of an organizational culture”
“Well done!” was the feedback from the customer, the Ministry of Finance (BMF) to the participants of this year’s HR project. The final presentation focused on the topic “Transformation process of an organizational culture”. The virtual presentation via Skype included an overview of solution-oriented and future-orientated concepts and methods of culture development, best practice examples […]Read more on HR project: “Transformation process of an organizational culture”
MAN Practical Project: “Challenges of Virtual Leadership”
The title and content of this year’s HR project for the client MAN Truck & Bus Vertrieb Österreich GmbH was very up-to-date: “Challenges of Virtual Leadership”. The participating students analyzed literature regarding commitment in virtual teams, they examined the differentiation and appropriateness of leadership, management and information tools, they elaborated an overview of technical (IT-)Tools […]Read more on MAN Practical Project: “Challenges of Virtual Leadership”
Successful implementation of digitization cooperations
In the April/May issue 2020 of the “KMU Magazin” the practical article “Successful implementation of digitization cooperations” by Dr. Anne Busch (Endowed Professor for Microeconomics of Competitiveness, FHWien der WKW) and FH-Prof. Dr. Ann-Christine Schulz (Deputy Head of Institute for Business Ethics and Sustainable Strategy, FHWien der WKW) has been published. The authors show that […]Read more on Successful implementation of digitization cooperations
Alumni Talk with Pedram Parsaian: Increasing market value through strategic online communication
On May 27, 2020 the new online event series “Alumni Talk” at FHWien der WKW was launched. About 50 participants gathered in the ZOOM online meeting to get insights on the topic “Strategic Online Communication” from Pedram Parsaian, communication expert and graduate of the BA degree program in Corporate Communication. He gave tips for entrepreneurs […]Read more on Alumni Talk with Pedram Parsaian: Increasing market value through strategic online communication
New Momentum for Research on Sustainable Corporate Management
A total of 70 people were connected live via video conference to the founding of the new Institute for Business Ethics and Sustainable Strategy at the FHWien of WKW on 27.5.2020. The new institute is cooperating more closely with local companies and international research institutions. The founding of the Institute for Business Ethics and Sustainable […]Read more on New Momentum for Research on Sustainable Corporate Management
Keynote Vijay Viswanathan: “Integrated Marketing Communications Strategy” on June 3, 2020 (Online Event)
On June 3, 2020, Vijay Viswanathan, leading international expert on integrated marketing communications (IMC), will introduce IMC concepts and strategies and will also discuss customer experience in light on COVID-19. […]Read more on Keynote Vijay Viswanathan: “Integrated Marketing Communications Strategy” on June 3, 2020 (Online Event)
Markus Scholz at Raiffeisen Roundtable Discussion on the Responsibility of the Pharmaceutical Industry in Times of Covid-19
Markus Scholz, Endowed Professor for Corporate Governance & Business Ethics, took part in a virtual roundtable discussion on the question of social responsibility of the pharmaceutical industry in times of Covid-19 at the invitation of Mag. (FH) Dieter Aigner, Managing Director Raiffeisen KAG. Covid-19 keeps the world firmly in its grip and puts societies and […]Read more on Markus Scholz at Raiffeisen Roundtable Discussion on the Responsibility of the Pharmaceutical Industry in Times of Covid-19
(Online-) Lecture by Gisela Reiter at the 14th International Week in Lisbon
With her presentation about "Media Literacy in Knowledge Societies: The Relevance of Public Service Media", Gisela Reiter from the Department of Communication has digitally participated in the 14th International Week in Portugal. […]Read more on (Online-) Lecture by Gisela Reiter at the 14th International Week in Lisbon
Crowning conclusion of the HR Management course with excellent guest lectures
As every year, a series of guest lectures with selected experts from the field took place in the elective subject HR Management. This time in virtual form. The participation and also the exchange were great, our students were enthusiastic! […]Read more on Crowning conclusion of the HR Management course with excellent guest lectures