Global business with local clichés
David Bourdin, Teaching & Research Associate at the Competence Center for Marketing at FHWien der WKW, explains in a press interview how consumers can perceive global brands. […]Read more on Global business with local clichés
Dive Into: Managing Organizations
In the 2nd edition of the series "Dive Into" we take a look behind the scenes of the lecture by Gerhard Fenkart-Fröschl […]Read more on Dive Into: Managing Organizations
International Human Resources Management in theory and practice
How can “International HRM” be taught and learned in a gainful way? The answer provides a successful cooperation between “FHWien der WKW” and “The Hague University of Applied Sciences”. In the past semester, students from the Netherlands worked together with students from the programs “Human Resources & Organization” and “Management & Entrepreneurship” on practice-oriented case […]Read more on International Human Resources Management in theory and practice
Scoring with presentation skills and individual presence
The students of the Bachelor’s program Corporate Communication proved their presentation skills with individual presence at the end of their first semester in module “Social Skills 1”. […]Read more on Scoring with presentation skills and individual presence
Congratulations to the graduates of the MSc program Industrial and Communication Psychology
The Master’s examinations of the MSc program Industrial and Communication Psychology were held between January 28th and 30th, with 30 students successfully participating. […]Read more on Congratulations to the graduates of the MSc program Industrial and Communication Psychology
ISMJ 2020: Students create multimedia reports on the topic of “Super-Women: The Role of Women in Society”
International School of Multimedia Journalism 2020 dealt with topics related to gender roles and gender understanding. It was about women's politics, women's literature and women's languages. Women in culture and science and famous women from the past and present. […]Read more on ISMJ 2020: Students create multimedia reports on the topic of “Super-Women: The Role of Women in Society”
Alumni&Co becomes Alumni & Career Services
So that we can tailor our offers even better to our students and graduates, Alumni&Co has made a few changes. Alumni&Co is now Alumni & Career Services. What does that mean? Alumni & Career Services will accompany you up to your graduation and beyond. Our goal is to support students in shaping their careers during […]Read more on Alumni&Co becomes Alumni & Career Services
80th Hahnenkamm World Cup Races: VIP Service at the “Kitz Race Club”
Verena Strümpl, Studentin des Bachelor-Studiengangs Tourismus Management war live dabei. […]Read more on 80th Hahnenkamm World Cup Races: VIP Service at the “Kitz Race Club”
FHWien der WKW donates to the MOMO children’s hospice
During the pre-Christmas period, employees at FHWien der WKW and their children met in the kitchen on campus to bake lots of colorful Christmas cookies. They also baked a large gingerbread house, which the children decorated with great joy. At the staff Christmas party in December, the sweet treats were sold for a voluntary donation. […]Read more on FHWien der WKW donates to the MOMO children’s hospice
Customer journey & mystery-guest analysis concerning “Accessibility in the Viennese hotel industry”
During the course “Project based Tourism Research”, the students of the 3rd semester in the BA program Tourism Management dealt intensively with the demands and needs of mobility-impaired travelers in Vienna. In addition to a customer journey analysis (qualitative interviews), mystery guest inquiries were send to hotels. The results show clear expectations and requirements of […]Read more on Customer journey & mystery-guest analysis concerning “Accessibility in the Viennese hotel industry”