EMAC 2020: David Bourdin on emotions and accents in sales conversations
David Bourdin, Teaching & Research Associate at the Competence Center for Marketing of FHWien der WKW, presented current marketing and sales research projects at EMAC 2020. […]Read more on EMAC 2020: David Bourdin on emotions and accents in sales conversations
Stars for food: Online restaurant evaluations under investigation
Ilona Pezenka, Senior Researcher at FHWien der WKW and Christian Weismayer, Assistant Professor and Senior Lecturer at MODUL University, examine more than 100,000 online evaluations of TripAdvisor in their current study. […]Read more on Stars for food: Online restaurant evaluations under investigation
FNMA Magazine „Plötzlich online“
Due to the coronavirus, on March 10, 2020 all courses at FHWien der WKW were switched to distance learning. In the special edition of the FNMA magazine (Forum Neue Medien in der Lehre Austria) “Plötzlich online“ (‘Suddenly online‘) FHWien der WKW is now represented with an interesting article about distance learning. Uta Rußmann and Ilona […]Read more on FNMA Magazine „Plötzlich online“
Master’s thesis about Online Buying Habits in Food Retailing during the Corona Crisis
In his master's thesis Jakob Staudinger dealt with online buying habits in food retailing during the COVID 19 pandemic. The results have now been published in RETAIL. […]Read more on Master’s thesis about Online Buying Habits in Food Retailing during the Corona Crisis
Emotion Tracking: Ilona Pezenka on Ö1 in the program matrix
Senior Researcher Ilona Pezenka was a guest in the Ö1 program matrix on May 29, 2020 talking about the topic of emotion tracking. She gave insights into emotion measurement using the Web Analytics Lab and explained the benefits for Marketing & Sales with respect to advertising effectiveness measurement and sales coaching. […]Read more on Emotion Tracking: Ilona Pezenka on Ö1 in the program matrix
Digital Marketing Monday – for the first time in a completely digital setting
Nine companies, nine tasks and nine minutes time: On Digital Marketing Monday, students from FHWien der WKW presented their communication and marketing concepts to an online audience. […]Read more on Digital Marketing Monday – for the first time in a completely digital setting
Check in: Digital Marketing Monday on May 11 I Online Event
This year, the special event series "Mobile Monday" is going online as "Digital Marketing Monday"! On May 11, 2020 our students will present their creative and hard-impact 360-degree concepts for digital marketing and communication measures in a virtual setting. […]Read more on Check in: Digital Marketing Monday on May 11 I Online Event
Sunny greetings from the Happy Island, Aruba!
Kirstie Riedl, Academic Coordinator at FHWien der WKW, visited our three students on Aruba, who are currently spending their semester abroad there with the help of Erasmus+. […]Read more on Sunny greetings from the Happy Island, Aruba!
Global business with local clichés
David Bourdin, Teaching & Research Associate at the Competence Center for Marketing at FHWien der WKW, explains in a press interview how consumers can perceive global brands. […]Read more on Global business with local clichés
International Week „Communication in the Digital Era“
FHWien der WKW strengthens international positioning through International Week on the topic “Communication in the Digital Era” International guest lecturers from nine countries delight students with lectures in the Communication Management, Marketing & Sales Management and Journalism & Media Management Study Programs. “Communication in the Digital Era” was the topic of the first “International Week” […]Read more on International Week „Communication in the Digital Era“