More hygiene, less turnover? – How hand washing can influence the pharmaceutical industry
Christian Graf, Sales Director Austria at ratiopharm Arzneimittel Vertriebs-GmbH, on sales control, customer relationship management, digital marketing and how COVID-19 influences the pharmaceutical industry. […]Read more on More hygiene, less turnover? – How hand washing can influence the pharmaceutical industry
Chatbots – The answer to (almost) every question?
In cooperation with Haaga Helia University, Helsinki, researchers and lecturers from FHWien der WKW’s Department of Communication are investigating the effect of chatbots on users from a communication science perspective. […]Read more on Chatbots – The answer to (almost) every question?
A tiny smile makes all the difference: Measuring emotions using the Web Analytics Lab
By using the latest technology the Communication Management and Marketing & Sales Management study programs at FHWien der WKW offer their students a unique opportunity to measure emotions in advertising and sales. […]Read more on A tiny smile makes all the difference: Measuring emotions using the Web Analytics Lab
EMAC 2020: David Bourdin on emotions and accents in sales conversations
David Bourdin, Teaching & Research Associate at the Competence Center for Marketing of FHWien der WKW, presented current marketing and sales research projects at EMAC 2020. […]Read more on EMAC 2020: David Bourdin on emotions and accents in sales conversations
Stars for food: Online restaurant evaluations under investigation
Ilona Pezenka, Senior Researcher at FHWien der WKW and Christian Weismayer, Assistant Professor and Senior Lecturer at MODUL University, examine more than 100,000 online evaluations of TripAdvisor in their current study. […]Read more on Stars for food: Online restaurant evaluations under investigation
FNMA Magazine „Plötzlich online“
Due to the coronavirus, on March 10, 2020 all courses at FHWien der WKW were switched to distance learning. In the special edition of the FNMA magazine (Forum Neue Medien in der Lehre Austria) “Plötzlich online“ (‘Suddenly online‘) FHWien der WKW is now represented with an interesting article about distance learning. Uta Rußmann and Ilona […]Read more on FNMA Magazine „Plötzlich online“
Master’s thesis about Online Buying Habits in Food Retailing during the Corona Crisis
In his master's thesis Jakob Staudinger dealt with online buying habits in food retailing during the COVID 19 pandemic. The results have now been published in RETAIL. […]Read more on Master’s thesis about Online Buying Habits in Food Retailing during the Corona Crisis
Emotion Tracking: Ilona Pezenka on Ö1 in the program matrix
Senior Researcher Ilona Pezenka was a guest in the Ö1 program matrix on May 29, 2020 talking about the topic of emotion tracking. She gave insights into emotion measurement using the Web Analytics Lab and explained the benefits for Marketing & Sales with respect to advertising effectiveness measurement and sales coaching. […]Read more on Emotion Tracking: Ilona Pezenka on Ö1 in the program matrix
Digital Marketing Monday – for the first time in a completely digital setting
Nine companies, nine tasks and nine minutes time: On Digital Marketing Monday, students from FHWien der WKW presented their communication and marketing concepts to an online audience. […]Read more on Digital Marketing Monday – for the first time in a completely digital setting
Check in: Digital Marketing Monday on May 11 I Online Event
This year, the special event series "Mobile Monday" is going online as "Digital Marketing Monday"! On May 11, 2020 our students will present their creative and hard-impact 360-degree concepts for digital marketing and communication measures in a virtual setting. […]Read more on Check in: Digital Marketing Monday on May 11 I Online Event