Generation Z: Finding and retaining digital talents
On March 28, 2022, the City of Vienna Competence Team for the Digitalization of Communication of FHWien der WKW provided insights into Generation Z's expectations of the working environment at a joint event with the Austrian Marketing Association (MCÖ). […]Read more on Generation Z: Finding and retaining digital talents
From the target for the target in the business field project with Ottakringer
Making the Ottakringer brand more attractive to a young target group was the task of the part-time students of FHWien der WKW's Bachelor's degree program in Communication Management in their business field project with the traditional Viennese brewery from the 16th district. […]Read more on From the target for the target in the business field project with Ottakringer
Focus on strategy and overview: Master’s program in Communication Management
The communications industry needs managers with an overview rather than pure specialists. FHWien der WKW's master's program in Communication Management therefore clearly focuses on holistic strategy training. […]Read more on Focus on strategy and overview: Master’s program in Communication Management
Sugar free but lots of taste in the business field project with Almdudler
In a business field project with Almdudler, full-time students from the Bachelor's program in Corporate Communication developed integrated marketing concepts for a sugar-free variant. […]Read more on Sugar free but lots of taste in the business field project with Almdudler
Focus on leadership in the Master’s program in Communication Management
In a digitally networked media world, communications experts are in demand who have an overview rather than just being specialists. Therefore, FHWien der WKW's Master's program in Communication Management places a significant focus on management and leadership skills. […]Read more on Focus on leadership in the Master’s program in Communication Management
Pole position for ratiopharm in the business field project of the Master’s program in Communication Management
The Creation of communication concepts for the pole position in the hotly contested generics market was ratiopharm's clear assignment to the students from the Master's program in Communication Management during the winter semester 2021-22. […]Read more on Pole position for ratiopharm in the business field project of the Master’s program in Communication Management
Scoring with online presentation skills and individual presence
At the end of their first semester, the students from the Bachelor's program in Corporate Communication introduced their concluding presentations in the lecture "Social Skills 1". […]Read more on Scoring with online presentation skills and individual presence
Security and Safety in developing countries – communication campaigns to strengthen relationships within a non-profit organization
Considering the client situated in the US, a students’ team of the English taught cohort from the Bachelor’s program in Corporate Communication created an innovative campaign to optimize internal communications within a non-profit-organization. […]Read more on Security and Safety in developing countries – communication campaigns to strengthen relationships within a non-profit organization
It’s YOUR center! Boosting awareness for WIEN MITTE The Mall
The COVID-19 pandemic has left its trace on stationary retail. Therefore, WIEN MITTE The Mall engaged the English taught cohort from the Bachelor’s program in Corporate Communication to create innovative activation campaigns to stimulate visits. […]Read more on It’s YOUR center! Boosting awareness for WIEN MITTE The Mall
Sustainable Development Goals and Social Skills perfectly combined
In the Social Skills 1 lecture, students from the Bachelor’s Program in Corporate Communication create awareness of selected Sustainable Development Goals using an unusual and innovative presentation format. […]Read more on Sustainable Development Goals and Social Skills perfectly combined