News

Kirstie Riedl, Academic Coordinator at FHWien der WKW, visited our three students on Aruba, who are currently spending their semester abroad there with the help of Erasmus+. […]Read more on Sunny greetings from the Happy Island, Aruba!

David Bourdin, Teaching & Research Associate at the Competence Center for Marketing at FHWien der WKW, explains in a press interview how consumers can perceive global brands. […]Read more on Global business with local clichés

FHWien der WKW strengthens international positioning through International Week on the topic “Communication in the Digital Era” International guest lecturers from nine countries delight students with lectures in the Communication Management, Marketing & Sales Management and Journalism & Media Management Study Programs. “Communication in the Digital Era” was the topic of the first “International Week” […]Read more on International Week „Communication in the Digital Era“

David Bourdin from the Department of Communication at FHWien der WKW presented his latest research findings to an international audience of researchers at the “French-Austrian-German Workshop on Consumer Behavior”. The sixth edition of the “French-Austrian-German Workshop on Consumer Behavior” was hosted by the Université de Lorraine in Nancy (France) from November 21 to 22, 2019. […]Read more on David Bourdin presents research findings on the influence of accents on customer participation in France

David Bourdin from the Department of Communication gave a guest lecture at Mendel University in Brno, Czech Republic. David Bourdin, MSc (Teaching & Research Associate at the Competence Center for Marketing) represented the Department of Communication at the International Week (October 14 to 18, 2019) of Mendel University in Brno. The university, founded in 1919, […]Read more on David Bourdin as a guest lecturer in Brno

Being a member of PRME, FHWien der WKW has committed itself to the Principles for Responsible Management Education, as have the Marketing & Sales Management study programs. Marketing & Sales’ students are encouraged by their lecturers to deal with topics such as sustainability and Corporate Social Responsibility (CSR). Therefore, the Bachelor’s thesis “The problem of […]Read more on Corporate Social Responsibility in Marketing & Sales Teaching

Over 400 delegates from 35 countries attended the internationally renowned 20th Annual Conference of the Association of Internet Research (AoIR) in October in Brisbane (Australia). Uta Rußmann presented her first thoughts and findings of a project she is conducting together with Andreas Hess on trust, digitalization, media use and young people in Austria. At the […]Read more on Department of Communication (DoC) at the 20th AoIR and the 4th YCC-Symposium in Brisbane

Our graduates Viktoria Weigelhofer (BA Corporate Communication) and Patrizia Muschett (MA Marketing & Sales Management) took the excellent 2nd place for their theses in the edcom Thesis Competition 2018-19. The awards were handed over by Sieglinde Martin, Head of Department of Communication, at FHWien der WKW. Congratulations! The two graduates dealt intensively with the topic […]Read more on edcom Thesis Competition 2018–19: Awards for Bachelor’s and Master’s Theses

Ilona Pezenka and David Bourdin from the Department of Communication at FHWien der WKW presented their empirical research findings at Saint Petersburg State University of Economics. The 10th Regional Conference of the European Marketing Academy (EMAC) was hosted by the reputable Saint Petersburg State University of Economics in Russia from September 25 to 27, 2019. […]Read more on Ilona Pezenka and David Bourdin present their research at the EMAC Regional Conference in Saint Petersburg

On September 3, 2019 FHWien der WKW welcomed guest speakers from ProSiebenSat.1 PULS 4. Students of the MSc “Digital Communication and Marketing” and the Master’s programs “Marketing & Sales Management” and “Communication Management” from the 3rd semester were introduced to the topic of “digital products”, i.e. streaming platforms, mobile and addressable TV. The speakers Fabian […]Read more on Streaming Platforms, Mobile and addressable TV – ProSiebenSat.1 PULS 4 @FHWien der WKW