News

In his master's thesis Jakob Staudinger dealt with online buying habits in food retailing during the COVID 19 pandemic. The results have now been published in RETAIL. […]Read more on Master’s thesis about Online Buying Habits in Food Retailing during the Corona Crisis

Senior Researcher Ilona Pezenka was a guest in the Ö1 program matrix on May 29, 2020 talking about the topic of emotion tracking. She gave insights into emotion measurement using the Web Analytics Lab and explained the benefits for Marketing & Sales with respect to advertising effectiveness measurement and sales coaching. […]Read more on Emotion Tracking: Ilona Pezenka on Ö1 in the program matrix

Nine companies, nine tasks and nine minutes time: On Digital Marketing Monday, students from FHWien der WKW presented their communication and marketing concepts to an online audience. […]Read more on Digital Marketing Monday – for the first time in a completely digital setting

This year, the special event series "Mobile Monday" is going online as "Digital Marketing Monday"! On May 11, 2020 our students will present their creative and hard-impact 360-degree concepts for digital marketing and communication measures in a virtual setting. […]Read more on Check in: Digital Marketing Monday on May 11 I Online Event

Kirstie Riedl, Academic Coordinator at FHWien der WKW, visited our three students on Aruba, who are currently spending their semester abroad there with the help of Erasmus+. […]Read more on Sunny greetings from the Happy Island, Aruba!

David Bourdin, Teaching & Research Associate at the Competence Center for Marketing at FHWien der WKW, explains in a press interview how consumers can perceive global brands. […]Read more on Global business with local clichés

FHWien der WKW strengthens international positioning through International Week on the topic “Communication in the Digital Era” International guest lecturers from nine countries delight students with lectures in the Communication Management, Marketing & Sales Management and Journalism & Media Management Study Programs. “Communication in the Digital Era” was the topic of the first “International Week” […]Read more on International Week „Communication in the Digital Era“

David Bourdin from the Department of Communication at FHWien der WKW presented his latest research findings to an international audience of researchers at the “French-Austrian-German Workshop on Consumer Behavior”. The sixth edition of the “French-Austrian-German Workshop on Consumer Behavior” was hosted by the Université de Lorraine in Nancy (France) from November 21 to 22, 2019. […]Read more on David Bourdin presents research findings on the influence of accents on customer participation in France

David Bourdin from the Department of Communication gave a guest lecture at Mendel University in Brno, Czech Republic. David Bourdin, MSc (Teaching & Research Associate at the Competence Center for Marketing) represented the Department of Communication at the International Week (October 14 to 18, 2019) of Mendel University in Brno. The university, founded in 1919, […]Read more on David Bourdin as a guest lecturer in Brno

Being a member of PRME, FHWien der WKW has committed itself to the Principles for Responsible Management Education, as have the Marketing & Sales Management study programs. Marketing & Sales’ students are encouraged by their lecturers to deal with topics such as sustainability and Corporate Social Responsibility (CSR). Therefore, the Bachelor’s thesis “The problem of […]Read more on Corporate Social Responsibility in Marketing & Sales Teaching