Alexandra Vetrovsky-Brychta explained why a growth mindset is needed throughout the entire team in order to achieve sustainable growth.
On December 10, we had the honor of welcoming Alexandra Vetrovsky-Brychta, a graduate of the Marketing & Sales degree program, to FHWien der WKW as a keynote speaker for the Alumni Talk series.
With a great deal of enthusiasm and profound know-how, our alumna explained that bashing between marketing and sales belongs to the past and that close cooperation between the two departments is the secret to success. For a growth organization, it is essential that sales, marketing and product development work hand in hand in a network. It is not about selling solutions, but about analyzing customer problems in advance. Measuring success through KPIs is an important factor here. The key performance indicators of Sales and Marketing must be easily accessible for Growth in the CRM system at all times. Ideally, automated alerts are stored:
“Growth is not just turnover, but growth is not possible without turnover. The scarce resources of an organization must be allocated wisely. Sales must work closely with discount policy.”
Alexandra Vetrovsky-Brychta is Chief Growth Officer and part of the Executive Board at CELUM. Thank you for the exciting insights!