Considering the client situated in the US, a students’ team of the English taught cohort from the Bachelor’s program in Corporate Communication created an innovative campaign to optimize internal communications within a non-profit-organization.
From September to December 2021 the Bachelor’s students of the 3rd semester studying Corporate Communication got their first opportunity to work on a demanding real-life project and impress the client with their extraordinary and unique ideas and a completely thought-out campaign strategy fitting the client’s specific needs.
Optimizing internal communication for a sensitive topic
Catholic Relief Service (CRS) is a member organization of Caritas international operating in developing countries, headquartered in Baltimore, USA. Staff members operating in the CRS’s Security and Safety Department (SSD) often cope with appalling conditions even with threats of life. Thus, the news’ connotation is often negative and low valued. In the business field project with CRS, the Corporate Communication students’ task was to create an internal communication campaign for more mutual understanding by providing and spreading adequate information. Under the slogan “VALYOU – We Value You” the students’ team “Zeal consulting” created an emotionally touching and innovative internal communication concept to change attitudes in a positive way. By the means of storytelling combined with an information system they addressed both staff members of SSD and their colleagues to strengthen relationships within CRS.
Accomplishments from the client
The group finalized the project for their presentation in the middle of December 2021 where they presented their big ideas to the whole cohort, their lecturers and the client CRS who was deeply impressed by the outcome:
“We are so overwhelmed by how well crafted this was both from a marketing and communications’ perspective but also getting into the head of our organization and our needs and what motivates us. It was really impressive with this presentation. This was incredibly professional!”
Coach and lecturer Kirstie Riedl also found remarkable words of praise:
“Although it was a very difficult task, the students went an extra-mile. The campaign was so well-thought-through. I am really proud of our students!”
Well done students, we are proud of you too!
Learn more about the English taught Bachelor’s program in Corporate Communication here.