As part of the Master’s program in Urban Tourism & Visitor Economy Management, students created videos that get to the heart of the topic of visitor economy management (VEM).
The task was to explain in a maximum of three minutes what VEM is, how it differs from traditional tourism and what challenges cities have to overcome in the field of tourism. The work of Stephan Körösszegi from Hungary and Martin Davreux from Belgium deserve special mention. Their videos are characterized by a high level of creativity, a clear structure and a vivid presentation of the complex topic of “Visitor Economy”. Their videos are linked here:
- Stephan Körösszegi: Visitor Economy – A holistic Approach
- Martin Davreux: Visitor Economy Management
“I was really impressed by the quality of the videos,” says lecturer Petra Stolba. “They show that the students have not only understood the complex topic of the visitor economy but can also convey it in an exciting way.”
What is visitor economy management?
In short, the visitor economy goes beyond pure tourism and looks at the entire value chain generated by national and international visitors. It is about developing cities sustainably and at the same time meeting the needs of visitors as well as residents and businesses.
About the Master’s program in Urban Tourism & Visitor Economy Management
The Master’s degree program in Urban Tourism & Visitor Economy Management at FHWien der WKW provides students with the necessary knowledge and skills to work in this exciting field. Graduates are ideally equipped for management positions in tourism companies, destination management organizations or in public administration. They can develop innovative concepts to make cities more attractive and at the same time improve the quality of life for residents.
>> More information about the Master’s program in Urban Tourism & Visitor Economy Management