In a businesss field project with IP Austria, the part-time students from the Bachelor’s program in Corporate Communication developed concepts for an employer branding campaign.
“Unbelievable, so many creative ideas,” commented client Marion Hammerl. The Head of Finance & HR at RTL marketer IP Austria was visibly impressed and would like to implement some of them. An employer branding campaign to acquire new talent was the goal of the business field project with students from the Bachelor’s program in Corporate Communication.
The successful conclusion of the business field project was duly celebrated at a joint get-together at the company’s headquarter. “The live presentation at IP with professional feedback was the greatest learning experience so far. We were able to really enjoy the sandwiches and drinks afterwards,” concluded the students.