On Monday evening, March 4, 2019 the 10th Jubilee-Session of the annual special event „Mobile Monday Vienna Meets FHWien“ took place.
Eight companies, Eight tasks and within only Eight minutes, in front of a crowded auditorium and a critical jury of experts. The students of our bachelor’s programs Corporate Communication and Marketing & Sales (6th semester) met that challenge and the results were outstanding!
During the course „Mobile Marketing“ they created concepts for our project partners TourRadar, Eversports, Best Gaming Technologies, D.A.S., Carl Suchy & Söhne, PAYUCA, Kaahée und durchblicker.at. The innovate approaches for brand awareness, lead generation, retargeting strategies, ideas and proposals for apps, branding etc. were professionally executed in cross-media marketing concepts and presented and had a deep impact on the audience. The project partners as well as the jury, Bettina Schatz (willhaben.at), Mark Kramer (Mobile Monday) und Gerhard Günther (Digitalsunray Media GmbH), were delighted with the student’s efforts.
Finally, team PAYUCA won the following SMS voting as a result of their entertaining and powerful social media campaign. However, the other teams‘ concepts, that were executed in a highly professional way, were credited by the audience too – bearing in mind that the students only had two (!) weeks for preparation.
Congratulations to all students for their successful presentations. And a great thank you to the jury and our project Partners!