Generative AI as symbiotic assistance to enhance creativity and innovation capabilities in SMEs
The technological transformation brought about by artificial intelligence (AI) is changing industries, business areas, processes and the way in which innovations are created in companies. Generative AI offers the opportunity to learn from large amounts of data, integrate up-to-date data and generate creative results or support research, analysis and problem solving.
Despite these advantages, the use of AI technologies is a challenge, particularly in domestic small and medium-sized enterprises (SMEs), due to limited financial and human resources and a lack of skills. The research project is investigating the possible applications of generative AI and “hybrid intelligence”. This refers to the symbiosis of human and artificial intelligence. The project focuses on the agile innovation process of design thinking and practical innovation workshops in SMEs.
Funding: City of Vienna MA 23 – Economy, Labor and Statistics
Project period: 01.04.2025 to 31.03.2028
Project duration: 36 months
Project Description
Project Goals
The know-how developed will be evaluated in practice-oriented experiments (innovation workshops), published scientifically and presented at international conferences. The “Symbiotic AI Innovation Assistance” will be designed and evaluated as a software prototype (interactive web application) with configurable GPTs/chatbots.
The systematic application of Generative AI by means of AI assistance is intended to enable Viennese SMEs to increase their performance in the areas of creativity, efficiency and quality and to generate (radical) innovations.
Team
Dr. techn. Patrick Rupprecht, MSc, MSc, MA
MA23-Project „Hybrid Intelligence & Generative AI Assistance for Innovation & Creativity in SMEs"
Academic Expert & Lecturer
Strategy & MoC
Publications
Isabel Rodenas, Grda.
MA23-Project “Hybrid Intelligence & Generative AI Assistance for Innovation & Creativity in SMEs“