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Research at FHWien der WKW

Publications & Presentations

Found 1530 publications

Terra Incognita: Institutionalization of MBA Programs in Germany

Year of publication: 2020
Medium: 36th EGOS Colloquium, Hamburg (DE).
Authors: Schulz, A.-C. & Fehre, K.
Category: Presentation at scientific conference
Study program: Institute for Digital Transformation & Strategy

The Appropriation of Māori identities in the nation branding and public diplomacy of Aotearoa New Zealand: an attempt to understand how cultural identities are self-constructed, planned and projected for specific communication purposes.

Year of publication: 2020
Medium: Dissertation, University Pompeu Fabra, Barcelona
Authors: Séra, J.
Category: Abschlussarbeit/Dissertation
Study program: Institute for Digital Transformation & Strategy

The Citizen as Contributor—Letters to the Editor in the Austrian Tabloid Paper Kronen Zeitung (2008–2017).

Year of publication: 2020
Medium: Journalism Studies, 21(8), 1127–1145.
Authors: Hayek, L., Mayrl, M. & Russmann, U.
Category: Article in scientific journal (peer reviewed)
Study program: Journalism & Media Management

The COMPASS Self-Check Tool

Year of publication: 2020
Medium: In: Emad Yaghmaei & Ibo van de Poel (Eds.): Assessment of Responsible Innovation: Methods and Practices, London: Routledge, pp. 198-217.
Authors: Tharani, A., Jarmai, K., Schönherr, N., & Urban, P.
Category: Contribution in anthology/conference proceedings (full paper)
Study program: Institute for Business Ethics & Sustainable Strategy

The Compensatory Influences of Country Stereotypes and the Global/Local Nature of Brands on Consumer Responses: An Extended Framework

Year of publication: 2020
Medium: European Marketing Academy (EMAC) Regional Conference
Authors: Bourdin, D., Halkias, G., & Yaprak, A.
Category: Presentation at scientific conference
Study program: CC for Marketing

The creation of authentic dining experiences in restaurants with particular focus on the narrative framing of menus

Year of publication: 2020
Medium: TTRA 2020
Authors: Fritz, K.
Category: Presentation at scientific conference
Study program: Tourism and Hospitality Management

The Direct, Indirect, and Conditional Effects of a Foreign Employee’s Accent on Customer Participation in Services

Year of publication: 2020
Medium: Global Marketing Conference
Authors: Bourdin, D., & Sichtmann, C.
Category: Presentation at scientific conference
Study program: CC for Marketing

The Effect of Emerging Economies Operations on Knowledge Utilization: The Behavior of International Companies as Exaptation and Adaptation

Year of publication: 2020
Medium: In: Marinov, M.A., Marinova, S.T., Larimo, J.A., Leposky, T. (eds) International Business and Emerging Economy Firms. Palgrave Studies of Internationalization in Emerging Markets. Palgrave Macmillan, Cham
Authors: Aaltonen P., Torkkeli L., Worek M.
Category: Contribution in anthology/conference proceedings (full paper)
Study program: Human Resources & Organization

The Impact of Corporate Downsizing on Analysts' Earnings Forecasts

Year of publication: 2020
Medium: 80th Annual Meeting of Academy of Management, Vancouver (CA).
Authors: Schulz, A.-C. & Wiersema, M. F.
Category: Presentation at scientific conference
Study program: Institute for Digital Transformation & Strategy

The Relationship between Service Staff Accents and Customer Participation: An Examination of Mediators

Year of publication: 2020
Medium: European Marketing Academy (EMAC) Regional Conference
Authors: Sichtmann, C., & Bourdin, D.
Category: Presentation at scientific conference
Study program: CC for Marketing

The respiratory syncytial virus fusion protein-specific B cell receptor repertoire reshaped by post-fusion subunit vaccination

Year of publication: 2020
Medium: Elsevier Inc., Vaccine 38, 2020
Authors: Schneikart, G., Tavarini, S., Sammicheli, C., Torricelli, G., Guidotti, S., Andreano, E., Buricchi, F., D'Oro, U., Finco, O., Bardelli, M.
Category: Article in scientific journal (peer reviewed)
Study program: Institute for Digital Transformation & Strategy

The Win Win (Business) Case for Social Responsibility during COVID-19 Crisis

Year of publication: 2020
Medium: MCiT Forum 2020, virtual, June 10.
Authors: Scholz, M.
Category: Presentation at practice oriented event
Study program: Institute for Business Ethics & Sustainable Strategy

Those who have the power get the coverage – Female politicians in campaign coverage in Austria across time

Year of publication: 2020
Medium: Journalism. Published online ahead of print. doi: 10.1177/1464884920916359
Authors: Hayek, L., & Russmann, U.
Category: Article in scientific journal (peer reviewed)
Study program: Journalism & Media Management

Tipps & Tricks: Schreibtechniken zur Selbstreflexion | Mit klarem Kopf durch die Krise

Year of publication: 2020
Medium: HRweb
Authors: Thill, Katharina
Category: Article in industry media
Study program: Human Resources & Organization

Towards a Preliminary Model of Antecedents of Private Governance

Year of publication: 2020
Medium: 7. GSOM Emerging Markets Conference, St. Petersburg (RUS)
Authors: Riegler, M., Scholz M.
Category: Presentation at scientific conference
Study program: Institute for Business Ethics & Sustainable Strategy

Verantwortungsvolle Unternehmensführung im österreichischen Mittelstand – Vision und Praxis

Year of publication: 2020
Medium: Wiesbaden: Springer Gabler.
Authors: Ortiz, D., Czuray, M. & Scholz, M.
Category: Editorship
Study program: Competence Center for Corporate Governance & Business Ethics

Vorreiter für ein besseres Business

Year of publication: 2020
Medium: Der Kurier (AT), November 27.2020
Authors: Scholz, M.
Category: Article in mass media
Study program: Institute for Business Ethics & Sustainable Strategy

Voter Targeting Online in Comparative Perspectives: Political Party Websites in the 2008/2009 and 2013 Austrian and German Election Campaigns

Year of publication: 2020
Medium: Journal of Political Marketing, 19(3), 177–200. doi: 10.1080/15377857.2016.1179241
Authors: Russmann, U.
Category: Article in scientific journal (peer reviewed)
Study program: Communication Management

Wahlkampf auf Instagram und was bei den WählerInnen ankommt und was nicht: Eine Analyse zweier Instagram-Profile von Spitzenkandidaten im österreichischen Nationalratswahlkampf 2017

Year of publication: 2020
Medium: C. Brantner, K. Lobinger, G. Götzenbrucker & M. Schreiber (Hrsg.), Vernetzte Bilder. Visuelle Kommunikation in Sozialen Medien (S. 89–109)
Authors: Rußmann, U.
Category: Contribution in anthology/conference proceedings (full paper)
Study program: Journalism & Media Management

Warum Firmen sich verpartnern

Year of publication: 2020
Medium: Der Standard (AT), October 28, by Raimund Lang.
Authors: Scholz, M.
Category: Article in mass media
Study program: Institute for Business Ethics & Sustainable Strategy