Found 148 publications
Fernsehsender beraten - Organsationsentwicklung, Innovationsstrategien und Change Management
Year of publication: 2019
Medium: Nomos
Authors: Duschlbauer, T., Grüblbauer, J., Martin, S., Winkler, P.
Category: Editorship
Study program: Communication Management
Influencer-Marketing – Top oder Flop?
Year of publication: 2019
Medium: Kurier Business Breakfast organisiert von der Junge Wirtschaft der Wirtschaftskammer Wien, Wien, Österreich
Authors: Russmann, U.
Category: Podium at practice oriented event
Study program: Communication Management
Kommunikative Kompetenz in Sozialen Netzwerken. Eine netzwerkanalytische Untersuchung zur Korrelation von Sozialkapital und kommunikativer Kompetenz
Year of publication: 2019
Medium: LIT Verlag
Authors: Dobrowsky, David
Category: Monograph
Study program: Communication Management
Markenmanagement in digitalen Netzwerken. Von Metaphern zum Modell.
Year of publication: 2019
Medium: 13. Forschungsforum der österreichischen Fachhochschulen (FFH).
Authors: Winkler, P., Pezenka, I., & Rußmann, U.
Category: Poster at scientific conference
Study program: Communication Management
Markenmanagement in digitalen Netzwerken. Von Metaphern zum Modell.
Year of publication: 2019
Medium: 13. Forschungsforum der österreichischen Fachhochschulen (FFH).
Authors: Winkler P.
Category: Poster at scientific conference
Study program: Communication Management
New responsibilities for digital corporate communication
Year of publication: 2019
Medium: CSR COM Konferenz
Authors: Etter, M., Glozer, S. & Winkler, P.
Category: Presentation at scientific conference
Study program: Communication Management
Online Public Relations
Year of publication: 2019
Medium: In W. Schweiger & K. Beck (Hrsg.), Handbuch Online-Kommunikation (2. Auflage, S. 1-27).
Authors: Winkler, P. & Pleil, T.
Category: Contribution in anthology/conference proceedings (full paper)
Study program: Communication Management
Organizing from disorder: Internet memes as subversive style.
Year of publication: 2019
Medium: In C. Vásquez & T. Kuhn (Hrsg.), Dis/organization as communication. Exploring the disordering, disruptive and chaotic properties of communication (S. 220-245).
Authors: Winkler, P. & Seiffert-Brockmann, J. (2019).
Category: Contribution in anthology/conference proceedings (full paper)
Study program: Communication Management
Output-orientierte Forschungsansätze zur Analyse(digitaler) Regierungskommunikation und staatlicher Öffentlichkeitsarbeit – Herausforderungen und Möglichkeiten
Year of publication: 2019
Medium: In J. Raupp, J. N. Kocks & K. Murphy (Hrsg.), Regierungskommunikation und staatliche Öffentlichkeitsarbeit im Wandel (S. 167–183)
Authors: Rußmann, U.
Category: Contribution in anthology/conference proceedings (full paper)
Study program: Communication Management
Responsibility by opacity, dissent, and re-articulation. Outlines of an agonistic Public Relations.
Year of publication: 2019
Medium: Tagung der Österreichischen Gesellschaft für Kommunikationswissenschaft (ÖGK).
Authors: Winkler, P. & Thummes, K.
Category: Presentation at scientific conference
Study program: Communication Management
Social media as strategic campaign tool: Austrian political parties use of social media over time.
Year of publication: 2019
Medium: ECREA PolComm Conference “Transforming Communication – Old and New Borders”
Authors: Russmann, U.
Category: Presentation at scientific conference
Study program: Communication Management
Strategic communication in digital networks. From metaphors to model … and back
Year of publication: 2019
Medium: Jahrestagung der Schweizer Gesellschaft für Kommunikations- und Medienwissenschaft (SGKM),
Authors: Winkler, P.
Category: Keynote at scientific conference
Study program: Communication Management
The dark side of digital networks and public relations
Year of publication: 2019
Medium: 21. Kongress der European Group of Public Relations Education and Research Association (EUPRERA)
Authors: Winkler, E., Etter, M. & Glozer, S.
Category: Presentation at scientific conference
Study program: Communication Management
The shift from a Volkspartei to a movement: Empirical perspectives on the strategic repositioning and image rebuilding of the Austrian People’s Party.
Year of publication: 2019
Medium: ECREA PolComm Conference “Transforming Communication – Old and New Borders”
Authors: Russmann, U.
Category: Presentation at scientific conference
Study program: Communication Management
Theorizing as narrative construction
Year of publication: 2019
Medium: Pre-Conference “Crafting theory. Methods of theory building in communication” der 69. Jahreskonferenz der International Communication Association Conference (ICA)
Authors: Etter, M. & Winkler, P.
Category: Presentation at scientific conference
Study program: Communication Management
Vicious and virtuous circles of aspirational talk. From self-persuasive to agonistic CSR rhetoric
Year of publication: 2019
Medium: Business & Society, 1-31. Online vor Print: DOI 10.1177/0007650319825758
Authors: Winkler, P., Etter, M. & Castelló, I.
Category: Article in scientific journal (peer reviewed)
Study program: Communication Management
CSR communication as agonistic rhetoric
Year of publication: 2018
Medium: Organisational and Strategic Communication Section der European Communication and Research Education Association (ECREA), Malaga, Spanien
Authors: Winkler, P. & Rußmann, U.
Category: Presentation at scientific conference
Study program: Communication Management
Die neueste Kommunikationswissenschaft: Gegenstandsdynamik und Methodeninnovation in Kommunikationsforschung und Medienanalyse.
Year of publication: 2018
Medium: Böhland Schremmer Verlag
Authors: Adolf, M.
Category: Editorship
Study program: Communication Management
Fluch oder Segen? Chancen und Herausforderungen digitaler Arbeit
Year of publication: 2018
Medium: 12. Forschungsforum der österreichischen Fachhochschulen (FFH), Puch bei Hallein, Österreich
Authors: Kubicek, B., Schwarzenberger, H., & Winkler, P.
Category: Panel at scientific conference
Study program: Communication Management
Immer diese Widersprüche. Formen und Folgen von Paradoxien in den Public Relations.
Year of publication: 2018
Medium: 25. Jahrestagung der DGPuK Fachgruppe PR und Organisationskommunikation
Authors: Winkler, P. & Thummes, K.
Category: Panel at scientific conference
Study program: Communication Management