Found 95 publications
Cross-Cultural Differences in Emotional Response to Destination Commercials
Year of publication: 2024
Medium: Information and Communication Technologies in Tourism 2024. ENTER 2024
Authors: Weismayer, C.; Pezenka, I.
Category: Contribution in anthology/conference proceedings (full paper)
Study program: Marketing & Sales Management
Cross-Cultural Differences in Emotional Response to Destination Commercials
Year of publication: 2024
Medium: ENTER24 e-tourism Conference
Authors: Weismayer, C.; Pezenka, I.
Category: Presentation at scientific conference
Study program: Marketing & Sales Management
Die verkannte Generation by Alois Pumhösel
Year of publication: 2024
Medium: Der Standard
Authors: Pezenka, I., Sauke, C.
Category: Article in mass media
Study program: Marketing & Sales Management
Does Social Stereotyping of Employees Trump Cultural Stereotyping in Forming Service Expectations?
Year of publication: 2024
Medium: La Londe International Research Conference in Service Management
Authors: Garcés Vidal, A. M., & Bourdin, D.
Category: Presentation at scientific conference
Study program: Marketing & Sales Management
Emotionality in Task-Oriented Chatbots – The Effect of Emotion Expression on Chatbot Perception
Year of publication: 2024
Medium: Communication Studies
Authors: Pezenka, I., Aunimo, L., Janous, G., Dobrowsky, D.
Category: Article in scientific journal (peer reviewed)
Study program: Marketing & Sales Management
Explicit and Implicit Sustainability Cues in Online Clothing Stores: Shopper Perceptions and Visual Attention
Year of publication: 2024
Medium: Academy of Marketing Science (AMS) World Marketing Congress
Authors: Bourdin, D., Greslehner, L., & Pezenka, I.
Category: Presentation at scientific conference
Study program: Marketing & Sales Management
How Do Consumers Visually Process and Perceive Origin Claims, Eco-Labels, Background Colors, and Logo Shapes in Web Stores?
Year of publication: 2024
Medium: American Marketing Association (AMA) Consumer Behavior Special Interest Group Conference
Authors: Bourdin, D., Greslehner, L., & Pezenka, I.
Category: Presentation at scientific conference
Study program: Marketing & Sales Management
The Influence of Employee Accent on Customer Participation in Services
Year of publication: 2024
Medium: Journal of Service Research
Authors: Bourdin, D., Sichtmann, C., & Davvetas, V.
Category: Article in scientific journal (peer reviewed)
Study program: Marketing & Sales Management
The Interplay of Organic Label, Natural Imagery, and Domestic Country-of-Origin Claim in Shaping Consumer Responses: Independent, Interactive, and Conditional Effects
Year of publication: 2024
Medium: Annual Meeting of the Association of Marketing Theory & Practice (AMTP)
Authors: Bourdin, D., & Frankhofer, P.
Category: Presentation at scientific conference
Study program: Marketing & Sales Management
Tracing emotional responses to nature-based tourism commercials and tagging individual sequences
Year of publication: 2024
Medium: Tourism Recreation Research
Authors: Weismayer, C.; Pezenka, I.
Category: Article in scientific journal (peer reviewed)
Study program: Marketing & Sales Management
What Is to Be Expected? Optimizing the Operationalization of Consumer-Brand Relational Norms
Year of publication: 2024
Medium: Psychology & Marketing
Authors: Makri, K., Bourdin, D., & Herz, M.
Category: Article in scientific journal (peer reviewed)
Study program: Marketing & Sales Management
Besucherströme zerstören Bergidyll
Year of publication: 2023
Medium: Die Presse, by Michael Loibner
Authors: Pezenka, I.
Category: Article in mass media
Study program: Marketing & Sales Management
Emotional Expressions evoked by different Chatbot Interaction Styles
Year of publication: 2023
Medium: Frontiers in Service
Authors: Pezenka, I., Weismayer, C., Janous, G., Aunimo, L.
Category: Presentation at scientific conference
Study program: Marketing & Sales Management
Examining the relationship between customer orientation, perceived empathy, and customer satisfaction using dyadic data
Year of publication: 2023
Medium: 52nd European Marketing Academy Conference
Authors: Pezenka, I.
Category: Poster at scientific conference
Study program: Marketing & Sales Management
Eyetracker: Psychophysiologische Messung
Year of publication: 2023
Medium: Happy Thinking People
Authors: Pezenka, I., & Bourdin, D.
Category: Presentation at practice oriented event
Study program: Marketing & Sales Management
Nachhaltigkeit – Megatrend oder schon Daily Business?
Year of publication: 2023
Medium: Marketing Club Österreich (MCÖ) Clubabend
Authors: Schmidt, T.
Category: Podium at practice oriented event
Study program: Marketing & Sales Management
Norms Governing Consumer-Brand Relationships: Development and Measurement Validation
Year of publication: 2023
Medium: Academy of Marketing Science (AMS) Annual Conference
Authors: Bourdin, D., Makri, K., & Halkias, G.
Category: Presentation at scientific conference
Study program: Marketing & Sales Management
Perception and Processing of ‘Green’ Cues in Fashion Online Stores: An Eye Tracking Experiment
Year of publication: 2023
Medium: European Marketing Academy (EMAC) Regional Conference
Authors: Bourdin, D., Greslehner, L., & Pezenka, I.
Category: Presentation at scientific conference
Study program: Marketing & Sales Management
Social Media-Based Tourist Flow Weighting
Year of publication: 2023
Medium: In B. Ferrer-Rosell, D. Massimo & K. Berezina (eds), Information and Communication Technologies in Tourism 2023
Authors: Weismayer, C., Pezenka, I., Ladurner, K.
Category: Contribution in anthology/conference proceedings (full paper)
Study program: Marketing & Sales Management
Social Media-Based Tourist Flow Weighting
Year of publication: 2023
Medium: ENTER23 e-Tourism conference
Authors: Weismayer, C., Pezenka, I., Ladurner, K.
Category: Presentation at scientific conference
Study program: Marketing & Sales Management