Found 104 publications
Temporal Framing and Address Framing in Green Brand Claims
Year of publication: 2025
Medium: Society for Consumer Psychology (SCP) Annual Conference
Authors: Gatterer, B., & Bourdin, D.
Category: Presentation at scientific conference
Study program: Marketing & Sales Management
"Das Computermaxerl soll Gefühle zeigen" by Michael Loibner
Year of publication: 2024
Medium: Die Presse
Authors: Pezenka, I., Aunimo, L., Janous, G., Dobrowsky, D.
Category: Article in mass media
Study program: Marketing & Sales Management
Besser lernen by Stephanie Dirnbacher
Year of publication: 2024
Medium: Studio
Authors: Pezenka, I.
Category: Article in industry media
Study program: Marketing & Sales Management
Cross-Cultural Differences in Emotional Response to Destination Commercials
Year of publication: 2024
Medium: ENTER24 e-tourism Conference
Authors: Weismayer, C.; Pezenka, I.
Category: Presentation at scientific conference
Study program: Marketing & Sales Management
Cross-Cultural Differences in Emotional Response to Destination Commercials
Year of publication: 2024
Medium: Information and Communication Technologies in Tourism 2024. ENTER 2024
Authors: Weismayer, C.; Pezenka, I.
Category: Contribution in anthology/conference proceedings (full paper)
Study program: Marketing & Sales Management
Die verkannte Generation
Year of publication: 2024
Medium: Der Standard, by Alois Pumhösel
Authors: Pezenka, I., Sauke, C.
Category: Article in mass media
Study program: Marketing & Sales Management
Do Out-Group Social Stereotypes Overshadow In-Group National Favoritism When Being Served Abroad?
Year of publication: 2024
Medium: Conference of the European International Business Academy (EIBA)
Authors: Bourdin, D., & Garcés Vidal, A. M.
Category: Presentation at scientific conference
Study program: Marketing & Sales Management
Does Social Stereotyping of Employees Trump Cultural Stereotyping in Forming Service Expectations?
Year of publication: 2024
Medium: La Londe International Research Conference in Service Management
Authors: Garcés Vidal, A. M., & Bourdin, D.
Category: Presentation at scientific conference
Study program: Marketing & Sales Management
Emotionality in Task-Oriented Chatbots – The Effect of Emotion Expression on Chatbot Perception
Year of publication: 2024
Medium: Communication Studies
Authors: Pezenka, I., Aunimo, L., Janous, G., Dobrowsky, D.
Category: Article in scientific journal (peer reviewed)
Study program: Marketing & Sales Management
Explicit and Implicit Sustainability Cues in Online Clothing Stores: Shopper Perceptions and Visual Attention
Year of publication: 2024
Medium: Academy of Marketing Science (AMS) World Marketing Congress
Authors: Bourdin, D., Greslehner, L., & Pezenka, I.
Category: Presentation at scientific conference
Study program: Marketing & Sales Management
Forschungsprojekte Österreichische Fußball Bundesliga
Year of publication: 2024
Medium: MCÖ Sportsponsoring Event
Authors: Dobrowsky, D., Schmidt, T.
Category: Presentation at practice oriented event
Study program: Marketing & Sales Management
How Do Consumers Visually Process and Perceive Origin Claims, Eco-Labels, Background Colors, and Logo Shapes in Web Stores?
Year of publication: 2024
Medium: American Marketing Association (AMA) Consumer Behavior Special Interest Group Conference
Authors: Bourdin, D., Greslehner, L., & Pezenka, I.
Category: Presentation at scientific conference
Study program: Marketing & Sales Management
Navigating Tomorrow: An Exploration of AI in Transforming Travel Information Research.
Year of publication: 2024
Medium: 11th Advances in Hospitality and Tourism Marketing and Management Conference
Authors: Fedeli, G., Barbe, D., Neuburger, L.
Category: Presentation at scientific conference
Study program: Marketing & Sales Management
The Influence of Employee Accent on Customer Participation in Services
Year of publication: 2024
Medium: Journal of Service Research
Authors: Bourdin, D., Sichtmann, C., & Davvetas, V.
Category: Article in scientific journal (peer reviewed)
Study program: Marketing & Sales Management
The Interplay of Organic Label, Natural Imagery, and Domestic Country-of-Origin Claim in Shaping Consumer Responses: Independent, Interactive, and Conditional Effects
Year of publication: 2024
Medium: Annual Meeting of the Association of Marketing Theory & Practice (AMTP)
Authors: Bourdin, D., & Frankhofer, P.
Category: Presentation at scientific conference
Study program: Marketing & Sales Management
Tracing emotional responses to nature-based tourism commercials and tagging individual sequences
Year of publication: 2024
Medium: Tourism Recreation Research
Authors: Weismayer, C.; Pezenka, I.
Category: Article in scientific journal (peer reviewed)
Study program: Marketing & Sales Management
What Is to Be Expected? Optimizing the Operationalization of Consumer-Brand Relational Norms
Year of publication: 2024
Medium: Psychology & Marketing
Authors: Makri, K., Bourdin, D., & Herz, M.
Category: Article in scientific journal (peer reviewed)
Study program: Marketing & Sales Management
XR in Europe: Corporate Client Stories from Austria
Year of publication: 2024
Medium: Augmented World Expo
Authors: Neuburger, L.
Category: Podium at practice oriented event
Study program: Marketing & Sales Management
Zeitschrift für Tourismuswissenschaft (ZfTW), de Gruyter
Year of publication: 2024
Medium: Vol. 16, 1-3
Authors: Neuburger, L.
Category: Editorship
Study program: Marketing & Sales Management
Besucherströme zerstören Bergidyll
Year of publication: 2023
Medium: Die Presse, by Michael Loibner
Authors: Pezenka, I.
Category: Article in mass media
Study program: Marketing & Sales Management