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Research at FHWien der WKW

Publications & Presentations

Found 1554 publications

Sind Gefühle leicht entschlüsselbar?

Year of publication: 2019
Medium: Der Standard, by Katharina Kropshofer
Authors: Pezenka, I.
Category: Article in mass media
Study program: Marketing & Sales Management

Social media as strategic campaign tool: Austrian political parties use of social media over time.

Year of publication: 2019
Medium: Workshop on Media and Campaigning in the Digital Age, Brigham Young University (BYU), Provo, USA.
Authors: Rußmann, U.
Category: Presentation at scientific conference
Study program: Journalism & Media Management

Social media as strategic campaign tool: Austrian political parties use of social media over time.

Year of publication: 2019
Medium: ECREA PolComm Conference “Transforming Communication – Old and New Borders”
Authors: Russmann, U.
Category: Presentation at scientific conference
Study program: Communication Management

Social Media – neue Sphären für Populismus

Year of publication: 2019
Medium: Herausforderung Populismus – multidisziplinäre Zugänge für die Politische Bildung (S. 134–152).
Authors: Rußmann, U.
Category: Contribution in anthology/conference proceedings (full paper)
Study program: Journalism & Media Management

Solution-Focused Consultancy Work. Practice-Oriented Application of Distinction-Based Concepts. Integrating Context Factors for Resilient Solutions

Year of publication: 2019
Medium: Journal of Systemics, Cybernetics and Informatics, Volume 17, Number 5 (ISSN: 1690-4524) Pg. 99-105, 2019
Authors: Stingl de Vasconcelos Guedes, T., Belcredi, P.
Category: Article in scientific journal (peer reviewed)
Study program: Digital Economy

Sommer-Schreib-Challenge: Begleitung individueller Schreibprojekte durch Blended Learning

Year of publication: 2019
Medium: Vielfalt und Diversität im Schreiben. Schreibprozesse individuell begleiten
Authors: Schwaiger S.
Category: Presentation at practice oriented event
Study program: Writing Center

Strategic communication in digital networks. From metaphors to model … and back

Year of publication: 2019
Medium: Jahrestagung der Schweizer Gesellschaft für Kommunikations- und Medienwissenschaft (SGKM),
Authors: Winkler, P.
Category: Keynote at scientific conference
Study program: Communication Management

Strategie — einfach, kreativ, flexibel

Year of publication: 2019
Medium: CFO aktuell, Fachzeitschrift für Finance & Controlling, Linde-Verlag, Jul. 2019, pp. 155-158
Authors: Eschenbach, S., Kunesch, H.
Category: Article in industry media
Study program: Digital Economy

Structuring Political CSR: Towards a Taxonomy and a Model

Year of publication: 2019
Medium: Society for Business Ethics Annual Conference, Chicago (US).
Authors: Scholz, M.
Category: Presentation at scientific conference
Study program: Competence Center for Corporate Governance & Business Ethics

Systematicity and Organisation Studies: Demarcating Scientific Knowledge from other Kinds of Knowledge

Year of publication: 2019
Medium: 35th EGOS Colloquium, Edinburgh (UK).
Authors: Scholz, M.
Category: Presentation at scientific conference
Study program: Competence Center for Corporate Governance & Business Ethics

Tax-funded Digital Government Communication in Austria: Members of the Government on Facebook.

Year of publication: 2019
Medium: European Journal of Communication (Published online ahead of print. doi: 10.1177/0267323119894484)
Authors: Russmann, U., Hametner, M., & Posch, E.
Category: Article in scientific journal (peer reviewed)
Study program: Journalism & Media Management

Teilzeitbeschäftigung für Führungskräfte | Teilzeit? Chefsache!

Year of publication: 2019
Medium: www.hrweb.at
Authors: Thill, K.
Category: Article in industry media
Study program: Human Resources & Organization

The appropriation of Maori identities in the Nation Branding and Public Diplomacy of Aotearoa New Zealand

Year of publication: 2019
Medium: International Place Branding Association 28. November 2019, Volos, Griechenland
Authors: Séra, J.
Category: Presentation at scientific conference
Study program: Institute for Digital Transformation & Strategy

The creation of authentic guest experiences in restaurants through story telling. A contribution towards a research agenda within the field of dining experiences.

Year of publication: 2019
Medium: Euro Chrie SGM, Lyon
Authors: Fritz, K., Aubke, F.
Category: Poster at scientific conference
Study program: Tourism and Hospitality Management

The dark side of digital networks and public relations

Year of publication: 2019
Medium: 21. Kongress der European Group of Public Relations Education and Research Association (EUPRERA)
Authors: Winkler, E., Etter, M. & Glozer, S.
Category: Presentation at scientific conference
Study program: Communication Management

The Dark Side of Purpose

Year of publication: 2019
Medium: University St. Gallen, Institute of Marketing, Research Program: Best Practice in Marketing, St. Gallen (CH), October 8-9.
Authors: Scholz, M.
Category: Presentation at practice oriented event
Study program: Competence Center for Corporate Governance & Business Ethics

The Enduring Potential of Justified Hypernorms

Year of publication: 2019
Medium: Business Ethics Quarterly, Vol. 29 (3), pp. 317-342.
Authors: Scholz, M., de los Reyes, G. & Smith, N.C.
Category: Article in scientific journal (peer reviewed)
Study program: Competence Center for Corporate Governance & Business Ethics

The Impact of Service Employee Accents Eliciting Positive Versus Negative Stereotypes on Customer Participation

Year of publication: 2019
Medium: 6. French-Austrian-German Workshop on Consumer Behavior
Authors: Bourdin, D., Sichtmann, C.
Category: Presentation at scientific conference
Study program: CC for Marketing

The importance and potential of forests for tourism

Year of publication: 2019
Medium: International Mountain Conference 2019
Authors: Langmaier, M., Payrhuber, A., Hochbichler, E. & Fritz, K.
Category: Poster at scientific conference
Study program: Tourism and Hospitality Management

The Influence of Employee Accent on Customer Participation in Services

Year of publication: 2019
Medium: European Marketing Academy (EMAC) Regional Conference
Authors: Bourdin, D., Sichtmann, C.
Category: Presentation at scientific conference
Study program: CC for Marketing